Labels Eid Extravaganza on 24th September!

23rd, September 2014

Labels Karachi is all set to welcome Eid festivities with an all day trunk show of Eid Pret Collections by a selection of upcoming new designers on 24th September. The event will also introduce for the very first time an exclusive range of hand sewn leather sandals by popular Grecian Luxury Footwear designer label Christina Fragista.

Sana Safinaz Bridal Showcase in Ensemble,Dubai!

22nd, September 2014

Ensemble brings the coveted Sana Safinaz label to Dubai with a special showcase of their magnificent bridal collection being held at their store today between 4pm to 7pm. The brand's co-founder Safinaz Muneer and Head of Pret, Sadaf Jalil are also present at the event for consultations and appointments. The one day exhibition is a great opportunity for UAE fans of the label to view the creations up close and pick up ready-to-wear stunning formals for the upcoming wedding season.

Sherezad Jewellery at the SOPRITTI Fashion Exhibition Dubai

20th, September 2014

Celebrated for creating precious jewellery that will make your heart melt, Sherezad Rahimtoola displayed a selection of her finest diamond and gold statement pieces at the luxury SOPRITTI fashion and lifestyle exhibition held today on 20th September in Dubai at the Al Murooj Rotana.

PKDL Designers Lounge Eid Exhibitions in 4 Cities!

19th, September 2014

PKDL Designers Lounge will be hosting the largest selection of Eid collections in the US by the finest names in Pakistani fashion at exclusive exhibitions to be held this month in four different cities, the first of which will be held tomorrow on 20th September at their flagship studio in Maryland.

Daaman Summer Sale 50% Off Everything!

17th, September 2014

The Daaman sale just got even bigger with all collections in store and online now available at 50% off. Stocks on sale include a wide range of day wear essentials, fusion pret tops and tunics, and some semi-formal kurtas at great prices. The sale is open for a limited time only till stocks last so visit your nearest Daaman outlet or simply shop online via their estore for worldwide delivery and free cash on delivery services in Pakistan.

Behind the Scenes at Ayesha Somaya Eid Exhibition Shoot!

16th, September 2014

Ayesha Somaya is coming to Lahore tomorrow with the label's new Eid-ul-Azha pret collection to be exhibited at an exclusive one day trunk show hosted by Marium Ellahi at 90F, DHA, Phase VIII Ext, Park View, Lahore from 11am to 5pm. The exhibition will feature festive luxury pret shirts perfect for Eid day wear.

Sania Maskatiya, Nida Azwer, & Misha Lakhani Showcase at the DIL Charity Gala!

15th, September 2014

The new wave of fashion's finest hailing from Pakistan have gained tremendous international acclaim in a short period. Nida Azwer, Misha Lakhani, and Sania Maskatiya are amongst the most recognized and coveted design houses of this lot and the threesome recently represented their country at the honourable DIL Charity Gala held in Beverly Hills, L.A.

Brands Just Pret Sale & Free Estore Shipping Worldwide

09th, September 2014

Brands Just Pret multi-brand stores both locally and in the UAE are currently offering grand sales on their designer stocks along with free shipment worldwide on their Estore for a limited time only. The store is offering great discounts on collections by Ayesha Somaya, Hira Omair, Sidra Sarmad, Zari Faisal, Najwa Imran and many more.

Flitz Textiles at Aalishan Lifestyle Pakistan in New Delhi

08th, September 2014

Flitz Textiles will be participating in the grand Aalishan Lifestyle Delhi Exhibition being held on 11th to 14th September and organized by the Trade Development Authority of Pakistan (TDAP). The large scale event will draw all major textile and design houses and feature everthing, from textiles, art, jewellery, furniture, food and much more.

Sana Salman Introduces Her New Luxury Pret Collection: "˜Summer 2014'

05th, September 2014

Karachi based designer Sana Salman announces the launch of the label's new "˜Summer 2014' collection of formal and luxury pret wear. The label has also announced a special sale where patrons can avail a 50-70% discount on limited lines while stocks last. The new collection is currently available on customer order at the Sana Salman Studio located at Tipu Sultan Road, 70/71 Alhamra Society in Karachi and will soon be available for online order through the multi-label store, Brand Central (http://brandcentral.pk/)

Introducing the New Essie Spa Range at Mint Beauty Solutions

04th, September 2014

Following the success of Essie's Nail Color range in Pakistan's leading salons, the favorite American Nail Beauty brand is now introducing its ultimate Mani/Pedi Spa line. We had the pleasure of experiencing the therapeutic products first hand at the lovely new Mint Beauty Solutions Salon recently opened here in Karachi. Decorated in sweet pastels it was just the spot to compliment the wonderful aromatic treatments offered by Essie trained beauty personnel.

Naushaba Brohi of Inaaya: Winner of YCE Fashion/Design Award 2014

02nd, September 2014

The British Council's Young Creative Entrepreneur (YCE) programme celebrates, supports and connects the most exciting entrepreneurs who are innovating the creative and cultural industries around the world. The tour will run from 13 "“ 20 September 2014 while London plays host to London Fashion week and London Design week.

Sound of the Nation: Announcing Coke Studio Season 7!

02nd, September 2014

Coca-Cola Pakistan is proud to announce Season 7 of the nation's most anticipated music platform "“ Coke Studio. Set to launch this September, Coke Studio's new season is a celebration of Pakistani music, furthering the platform's identity as that which explores newer influences while paying homage to our heritage and legacy, but this time within a new production context.

Babyshop Grand Sale 50% Off!

01st, September 2014

The Babyshop Grand Sale on all Summer and Back-to-School collections is on now with upto 50% off on all items in store. If you haven't visited already take a look inside and head to your nearest Babyshop outlet now. The brand is offering wonderful bargains on clothes, toys, and all baby essentials and accessories.

Mango A/W'14 New Arrivals in Stores!

30th, August 2014

The Mango A/W'14 collections are now in store with new arrivals coming in regularly. This season, camel, natural and khaki tones take centre stage, without overlooking black and white. Volumes in oversized garments and cocoon structures also play a key role, in which belts take on special importance being superimposed over several of the season's it garments.

Ensemble Lahore Presents 'Nomi Ansari Bridal Trunk Show'!

28th, August 2014

Ensemble Lahore is bringing an exclusive two day trunk show of bridals from designer Nomi Ansari's 'Ishq' and 'Rang Mahal' collections to their outlet on 30th and 31st August'14. The adored bridal designer will also be available for one on one bridal appointments at the store. To book your slots call 042-35751737.

First Look at Sania Maskatiya at Lakme Fashion Week 2014

20th, August 2014

With the show about to start here' s a first look at the stunning models in 'Sakura' by Sania Maskatiya and the incredibly talented Sania Maskatiya with her gorgeous sister Sarah Tabani on the Lakme Fashion Week Red Carpet. Wishing the team all the best for the showcase that promises to be absolutely brilliant!

Zara Shahjahan Backstage at Lakme Fashion Week India 2014!

19th, August 2014

Zara Shahjahan will reveal her 'City of Garden' collection tomorrow as one of the four acclaimed designers representing Pakistan at Lakme Fashion Week India 2014! With last minute fittings and preps, take a look at the models backstage wearing some of the inspired signature creations from the label.

So Kamal Lahore Introduces the Charme Collection!

18th, August 2014

So Kamal Lifestyle and Clothing brand is adding fresh new elements to their retail stores starting with a new made-to-order range now available at their Lahore outlet. Charme by So Kamal adds exclusivity and customized tailoring to your wardrobe with a semi-formal and pret line designed in-house.

Babyshop Back to School Collection 20% Sale!

13th, August 2014

Babyshop Back to School collection for boys and girls is in stores now and to celebrate Independence Day you can avail a limited time offer discount of 20% from 13th-17th August'14! Comic backpacks, lunch boxes, stationary and more school essentials make starting the new term exciting for your young ones.

Gul Ahmed Limited Edition Independence Day Collection in Stores!

13th, August 2014

Gul Ahmed Textiles proudly presents its limited edition Independence Day Collection to commemorate the occasion. The special collection is an ode to the diverse culture and heritage of Pakistan and celebrates the rich history of the nation. It is currently available from all Gul Ahmed IDEAS stores nationwide and online through the brand's Estore.

Splash Celebrates Independence Day with a 20% Sale!

13th, August 2014

Splash launches an exclusive Independence Day line in stores now and in more good news the popular highstreet label is offering a 20% sale in stores from 13th-17th August in Lahore and on 13th and 14th August in Karachi to celebrate the nations's 67th birthday. The Independence Day separates include especially styled pieces for both girls and boys along with a range of trendy accessories including bags, statement bangles, and sunglasses all designed in fun patriotic colors.

LUX Style Awards 2014: Nominees Announced for Fashion Categories

12th, August 2014

The much awaited Lux Style Awards (LSA) Nominations for Fashion and Entertainment 2014 are in and there will be much to speculate over until the official award function is held later this year. The Fashion Jury decided on Nominations for 10 Fashion categories. (Best Female/Male Model, Best Menswear, Pret, Luxury Pret, High Street and Lawn Designer, Best Hair and Make-up, Best Photographer and Best Emerging Talent).

PKDL to Showcase Largest Pakistani Designer Collection ever at APPNA 2014 in Washington DC

12th, August 2014

The 37th Annual APPNA Convention 2014 will be held in Washington D.C at the beautiful Gaylord National Resort from August 14th-17th. With the opening coinciding with Pakistan's Independence Day, the convention will offer a host of special activities to mark the occasion. Many of our top designers are participating in the grand exhibition and leading Pakistani multi-brand in the USA, PKDL Designers Lounge will be showcasing the largest selection of Pakistani Designer Wear at the event.

Ayesha Somaya Reveal Independence Day Pret Print!

11th, August 2014

Independence Day is just around the corner and to mark the occasion the House of Ayesha Somaya reveal a signature digital print silk pret kurta available now at their flagship store as well as online via their Estore.

Brands Just Pret Introduces Syra Rezwan's Azadi Collection in Store Now!

08th, August 2014

Brands Just Pret welcomes designer Syra Rezwan's Azadi Collection at their Dolmen Mall Tariq Road outlet and online via the BJP Estore. Patriotic cotton prints in flag colors and simple straight cuts make up the limited edition collection to celebrate the freedom spirit this 14th August. Both statement expressive bold prints for the occasion and more subtle green and white pret wear can be worn through the months as well. Grab your pick at Brands Just Pret today!