Mehreen Noorani at Ensemble & Zena Couture Exhibition London 1st-4th May!

30th, April 2015

Ensemble & Zena Couture bring some of your favorite Pakistani and Indian designers to London over the Bank Holiday Weekend with an exclusive exhibition of latest collections by Mina Hasan, Nida Azwer, Sania Maskatiya, Mehreen Noorani, Shehrnaz by Ensemble, Tarun Tahiliani and more on 1st, 2nd, and 4th May.

Inside the New 'Saleha' Pret Store Opening 30th April!

28th, April 2015

After significant experience designing pret wear under her previous label Slate, Saleha Qureshi is stepping into her own with the launch of her flagship boutique this Thursday 30th April at the new Zamzama Mall in Karachi.

MAHGUL Ensemble Karachi Exhibition 30th April Preview!

28th, April 2015

Lahore based designer MAHGUL brings her latest SS'15 pret wear and extremely popular handmade clutches to Ensemble Karachi on 30th April! This cool and edgy young label always attracts a stellar crowd and given the time lapse since their last showing in Karachi, the exhibit is sure to draw out the most fashionable of the city's stylistas.

Maria B. New Pret & Kids Wear in Stores!

27th, April 2015

Maria B stores nationwide and their online Estore has been freshly stocked with new pret designs and eastern wear for young girls. Summer colors and sweet styles from the kids line are affordable and perfect for your little ones who want to dress like their Mom. Take a look at the new range plus celebrity Actress Juggun Kazim in MARIA.B. Lawn SS'15 and Morning Show host Sanam Jang wearing also in Maria B.

Origins launches Origins Kids!

11th, April 2015

Origins, Pakistan's leading fashion, officially launched their Kids brand, "˜Origins Kids' on 11th April. It is probably the biggest brand launch with 10 outlets opening on the same day nationwide with a plan to expand to 30 outlets by the end of this year.

Daaman Expands its Retail Presence in Lahore

10th, April 2015

Pioneer highstreet women's wear brand hailing from Karachi, Daaman has expanded its retail footprint in Lahore due to popular demand by opening two new stores in the heart of the city. The new flagship store is in the shopping haven of Gulberg II, right opposite Generation and Beechtree, and it is their largest outlet to date. The outlet carries the full range of Daaman products such as their casual and formal lines and their new accessories collection.

MANGO Spring/Summer'15 April New Arrivals

10th, April 2015

It's the weekend so a scheduled visit to MANGO at the mall is a must to review the new Spring/Summer'15 arrivals in store. Here's a preview of the latest international April'15 campaign shots to get you in the mood.

PKDL Designer's Lounge Spring Show Down All of April!

09th, April 2015

PKDL Designers Lounge has a fashion filled line up all of April covering several states throughout the USA starting with 'Spring Show Down' on 11th April in Kentucky followed by North Carolina on 12th April and Boston on 18th April. The exhibitions will showcase multi-designer collections by all your favorite luxury labels including HSY, Elan, MUSE, Faraz Manan, Sania Maskatiya, Zara Shahjahan, Mina Hasan, Bisma Kayani, Ayesha Farook Hashwani, Farida Hasan and many more.

Nadia Lakdawala 'Basic & Beyond SS'15' Exhibition 7th April

06th, April 2015

Nadia Lakdawala introduces her new collection of spring/summer pret wear at her flagship store in Karachi from tomorrow 7th April. With basics and casuals in cotton and swiss voile starting at Rs3,300 to luxury pret in contemporary embroidered silks and traditional chunri, you simply cannot affordable to miss out.


19th, March 2015

Kicking off on the 31st of March 2015 with HUM network as their exclusive event partners, the extravaganza Telenor Fashion Pakistan Week SS 2015, Pakistan's premiere fashion events, will take place from 31st March"“ 3rd April, 2015 and will be held in Karachi.

Pedro Spring Summer 2015 Handbag Editorial

16th, March 2015

The Pedro Spring 2015 collection is in stores now and takes its style cues from the cosmopolitan appeal of the concrete jungle; with an emphasis on unconventional minimalism through an architectural inspired statement. Pieces in the collection are headlined by sharp trending silhouettes through the vibrancy of coral, yellow and blue; merged with snakeskin to clean-edged lines on rubberised leather.

Brands Just Pret High Street Designer Exhibition 13th March!

11th, March 2015

Brands Just Pret introduces an incredibly affordable range of designer fashion at an exhibition at their Dolmen Mall Clifton outlet on 13th March. Five high street designers namely Noor Jehan, Soha Nigam, Al Maarij, Sana Wamiq, and Naz Junaid bring their contemporary pret designs to the leading multi-brand store.

Brands Just Pret Weekend Flash Sale Upto 70% Off!

06th, March 2015

The Brands Just Pret Weekend Flash Sale starts this afternoon at 3pm sharp at both their Dolmen Mall Clifton and Tariq Road outlets! Limited stocks include the latest pret wear by coveted designers Ayesha Somaya, Wardha Saleem, Saira Habib, Sofia Naveed Lari and lots more at upto 70% off.

Pantene Pioneers Hair Care Technology for Your Most Beautiful, Healthy Hair

05th, March 2015

Aamina Sheikh and Nina Lotia share their newfound secret behind beautiful hair - Pantene, one of the leading beauty shampoo brands in the world, brings for its Pakistani consumers yet another innovation in hair care treatment, with the launch of the new Pantene Pro-V, with Damage Blockers (EDDS).

PKDL Designers Lounge Online Clearance Sale!

28th, February 2015

The PKDL online clearance sale is open and offering amazing discounts on a whole array of designer brands including Nickie Nina, Asifa & Nabeel, Elan, Farida Hasan, Madiha Noman and many more. Comprising pret, formals, and luxury pret you can order your picks at bargain prices and have them delivered to your doorstep.

Delphi to Showcase at TDAP Fashion Show 2015

25th, February 2015

Part of the impressive lineup for this year's TDAP Annual Fashion Show will be Delphi, showcasing their signature range of crochet silk western formals on Day 2 of the event scheduled for 26th and 27th Feb in Karachi.

Generation Launches 'Indigo Dreams' Spring Summer 2015 on 28th Feb!

24th, February 2015

The pioneers in ready-to-wear women's apparel in Pakistan, Generation launches its Spring Season 2015 edition with a collection from the Generation Woman line titled "Indigo Dreams". Here's a sneak peek behind the scenes at the shoot with Abdullah Haris.

Layla Chatoor Luxury Pret Exhibition at LABELS Islamabad

23rd, February 2015

Layla Chatoor brings her exquisite limited edition luxury pret collection to LABELS Islamabad for the very first time due to popular demand. The exhibition will carry latest eastern and fusion designs from her embroidered and digital print collective.