Ready, Set, Shoot! : Zara Shahjahan’s Enchanting Eid Lawn Collection Out Now!
The very ethos of Zara Shahjahan is to capture antique beauty within each of their collections. From their ethereal bridal…
Ready, Set, Shoot! : Zainab Chottani’s Playful Eid Collection Out Now!
The Pakistani fashion industry has many names that float from circuit to circuit. There are some that remain synonymous with…
Ready, Set, Shoot! : Zaha Hits The High Street!
Flamboyant silhouettes. Sublime prints. A burst of color on a blank canvas. The working girl turning heads when she’s looking…
Ready, Set, Shoot! : The Royal Court By Rozina Munib!
Even though it’s the summer and vacations are underway, the monsoon wedding season is very much upon us! If you’re…
Ready, Set, Shoot! : Qabool Hai By Nomi Ansari!
The term “Qabool Hai” is exchanged when a man and a woman promise themselves to each other on their wedding…
Ready, Set, Shoot! : Wear Your Summer Fun With Zoe By Zeen!
It’s a collection that’s for the trendy and young woman who’s all about wearing the free and vibrant summer spirit….
Ready, Set, Shoot! : KA’s Blooming Summer Collection!
Khadijah and Ayesha have always been known for generating exquisite print designs along with season friendly color palettes in each…
What’s In Store : Misha Lakhani Goes On Sale!
When women proclaim they’re wearing Misha Lakhani, either at an intimate gathering or a widely attended wedding reception, they admit…
Ready, Set, Shoot! : Ammara Khan Fulfills All Wishes with Shooting Stars!
The brand, Ammara Khan, has always been synonymous with avant-garde designs that are elegant and sophisticated. Her new ready-to-wear collection,…
Ready, Set, Shoot! : Farnaz Mustafa’s Summer Bloom!
Farnaz Mustafa has always been a celebrated name in the fashion industry, as she knows how to incorporate royalty and majesty…
Ready, Set, Shoot! : Eid Done Right With Zohra Alam!
A quintessential Eid color palette mixed together with classic florals and embellishments. A look that’ll subtly dazzle. A collection that…
Ready, Set, Shoot! : Sanam Chaudri’s New Sizzling Eid Collection!
Sanam Chaudri has always been known for versatile and cultural designs. Each collection has always contained a sophisticated color palette,…
Style Notes: El Pastels by Ideas Pret Coming Soon!
Spring can be embraced with a variety of patterns and designs. From digital print lawns to intricate floral embroidery, there…
The Secret Word: Zara Shahjahan’s Traditional Brand Aesthetic
Her brand has seamlessly maintained their aesthetic by portraying stories from within the soil. The designer, Zara Shahjahan, is a…
Style Notes: Sana Safinaz ITGirl’s take Dubai By Storm!
Sana Safinaz has always been famous for inventing innovative ways to broadcast the beauty of their lawns. For many years,…
Ready, Set, Shoot!: edenrobe’s SummerEchoes Bring Out the Color!
Their claim to fame has always been their unique ability of merging colors and designs and creating an outfit that…