Renowned fashion house, Alkaram Studio have brought their latest collection to life with in-store stylist booths that allow customers to create unique looks with their collections. Alkaram Studio’s latest offering, Infinite Midsummer showcases a wide range of prints, colors and eclectic designs.

Stylists were brought on-board to help customers in store create their perfect Alkaram Studio look with accessories, shoes and bags that complement the outfit! The Style Booth took place in Alkaram Studio Lucky One and Dolmen Mall in Karachi, with social media influencer, Sparkle with Sumbul. The following weekend, the activity was taken to Lahore to Alkaram outlets in Packages Mall and Emporium Mall with prominent fashion stylist Mehek Saeed in the booth. On both weekends, the stylists decorated shelves with the latest accessories, shoes, bags and jewelry. Props were set up in store to create awareness about the booth, allowing real customers to get a style consultation for free!

Infinite Midsummer is a collection that has taken simple cuts and designs and created them in a useable way. The collection has an infinite range of possibilities, with over 45 designs to chose from! The collection is unstitched so customization and creating the perfect outfit for yourself has never been easier.