From what started as a small store in the heart of Zamzama, Khaadi has stolen the hearts of many in the nation and beyond in the twenty years it’s been with us. From being the pioneers to selling unstitched material in stores to reviving the art of handloom weaving, Khaadi’s journey with Shamoon Sultan at the helm has been nothing short of inspirational. It’s a modern success story where the founder discovered his passion and took a leap of faith, only to be surprised at how loved his venture was and is by the people of Pakistan.


To celebrate 20 years of Khaadi is to celebrate you. That was the theme in marking a momentous milestone in the brands journey. One should never stop discovering themselves, because with each passing year, Khaadi discovered something new as well. Today, they have outlets all over from the UK to the UAE and have the most trafficked e-store.


You walk into Khaadi and the feeling one gets is exactly the same as when they first walked in 20 years back. Their consistency and dedication to providing the best quality and trendy outfits have resulted in undying love for the brand from all walks and places of life. More power to you, Khaadi!