The Pakistani fashion industry continues to develop with each passing year. New designers and new brands are introduced, and everywhere we look, there’s something new that’s always catching the wandering eye. Fashion has encouraged progression and nurtured aspiring designers into what they are now. Brands such as Elan are synonymous with feminine grace and opulent elegance. The captain who has been responsible for steering Elan in the right direction is none other than Khadijah Shah. A woman who is greatly appreciated all over for her loyal dedication and creative genius towards her brand. Khadijah has always been full of surprises, from bringing Elan to where it is now, to opening Pakistan’s first Maison in Karachi, to now launching her second clothing brand, Zaha. A brand created for the girl who wants to be a head turner. A range of clothes for not just the fashionistas and socialites, but for those who are out there everyday trying to change their pieces of the world. We are fortunate to have spoken with Khadijah about what the brand represents and what she hopes will come from this new chapter in her designing career. Scroll down to check out our full interview with the fashion maven herself!
The Secret Word: A tête-à-tête With The Brains Behind Jaipur & Co, Mariam Sheikh!
Formally Established in 2015 Jaipur & Co. Jewelry has made a name in the industry at the forefront of design…
The Secret Word!: The Start Up Girl’s Anusheh Hassan Shares All!
Anusheh Hassan made her dream into a reality, when she got accepted to NYU on a full scholarship and attained…
Sadaf Fawad Khan Talks About Her New Bridal Collection Adam And Eve!
With each new collection, Sadaf Fawad Khan has said that the brand has learned more about what the customer wants…
Secret word: Tabesh Khoja In Our Rapid Fire Round!
Tabesh Khoja shared all of his styling tricks as well as his style turn off in our quick and easy…
Secret Word: The Fabulous 5 Year Fashion Journey Of Mohsin Naveed Ranjha
Five years ago, Mohsin Naveed Ranjha took the plunge and decided to join the fashion industry. Having always been inclined…
- Behind the Scenes
- Bollywood Blast
- Colors to keep
- Designer Debut
- Exhibition Hit List
- Gift Guide
- Hair File with the Experts
- Health & Beauty
- Health Kick
- In the Spotlight
- Lawn Fever
- Makeup File with the Experts
- Project Runway
- Ready, Set, Shoot!
- Style Notes
- Sunday Fun
- The International Edit
- The Secret Word
- Top Ten Anything
- Travel Diaries
- Trend Alert
- Wedding Wear
- Weekend Obsession
- What's in Her Closet?
- What's in Store
- 9 months
Attention fashion-forward individuals, it’s time to switch up your wardrobe game and dive headfirst into GulAhmed’s Summer Essential Collection 2023. This…
Lawn Fever: Spring Style Done Right- Prebooking For Saira Rizwan’s Luxury Lawn Collection Starts Today!4 years
With the change in weather- the spring/summer months are here and it’s time to change up our everyday look to…