By The Way opens it’s doors in Karachi- and it’s safe to say we were all anxiously awaiting the launch of their store at Dolmen Mall Clifton! With its new store, BTW has gone nationwide and opened its 4th store in the span of only 1.5 years. The brand has come a long way in such a short period of time and is aiming to go further with its premium quality product and unbeatable price range.

By The Way’s extensive product range includes a wide range of eastern wear, western wear, accessories, bags and recently introduced footwear- what more could we ask for? Each piece available at the store is classic with a trendy spin! The brand is all about giving you vibrant and up to date clothing, made from a blend of style, art and design. BTW product design is based on a fusion between Eastern & Western wears, ranging from casual to high casual and formal. Upon entering the store we immediately had our eyes on a couple of must have products- their pearl embellished sneakers are perfect for jazzing up an everyday outfit; pair it with a statement slogan t-shirt and you’ll be ready to conquer whatever comes your way! Check out our top picks from their latest range below:

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