Pepe Jeans London has launched an all new campaign for their Pakistan stores starring absolutely beautiful Faryal Makhdoom! Now you can design your own pair of jeans that truly captures your individual statement style be it crazy punked out or chic and sexy, you get to decide! The campaign with Faryal as its ambassador highlight the hip and modern lifestyle that its patrons wear everyday.

Pepe Jeans is taking their belief self-expression to another level with the launch of their latest campaign #BreakYourJeans. This concept, the first of its kind in Pakistan is about the customer and the style they want to create for themselves by creating personalized pieces! One can visit the Pepe Jeans Pakistan stores pick a piece they like from a variety of jeans and jackets then begin to customize whether it is tattooing to distressing your denim to rip and fray; we love a mixture of both with Faryal wearing shimmery gold tattooed lettering accompanied with the ripped effect which gives her whole look a trendy vibe! Perforate by mixing and matching buttons and studs and lastly color your garment like these fun splattered jeans Faryal Makhdoom is wearing! With unbeatable pricing between PKR 1,500 to PKR 5,000 we can’t wait to head over to the Pepe Jeans store and get started on our own unique pieces!

You can also pick from the limited edition FM for Pepe Jeans range especially customised by Faryal Makhdoom for Pepe Jeans Pakistan. The FM Collection features a cool range of ripped, and crafted pieces using the Custom Studio, now available in store for PKR 9,550. Have some fun experimenting and creating your own look or choose from the FM series to get Faryal’s look in this edgy street style campaign, take a look!













Credits: Starring: Faryal Makhdoom, Shot by: Adnan Qazi, Hair: Aamir Naveed, Makeup: Faryal Makhdoom Cosmetics, Production: Silver Lemon Media, Location: Notting Hill, London.