Beat the heat this summer in style as So Kamal introduces their Spring Summer’16 collection now in stores at all So Kamal outlets nationwide. This season brand CEO Erum Kamal led the design team for the series and it reflects every bit of her elegant style. Harmonic prints that ooze a contemporary feel in digital pattersn ranging from florals to architectural symmetry designs rich cool summer Mediterranean blues, earth oranges, whites, emeralds and many more.

The fabric quality is top notch with three piece suits including pure silk printed and chiffon dupattas and pants along with ready-to-wear one piece affordable digital print kurtas finished with adorned buttons. This season So Kamal has branched out from the typical 12 design three piece formula to include a much wider range encompassing pret wear, separates, and even a line of beautiful printed dupattas. Prints are the dominant aesthetic with embroideries used as accents rather than overwhelming motifs. Take a look at the beautiful pattern play and take a cue from the campaign silhouettes asserting short simple kurtis with comfy neutral flares perfect for the season.

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Visit the So Kamal profile to view more SS’16 collections.