We’re super proud of our Fashion Pakistan CEO and one of the humblest design talents Wardha Saleem for being chosen to represent Pakistan at the Fashion Scout at London Fashion Week A/W’16! The esteemed platform is UK’s largest independent showcase for emerging and established talents during LFW and a prominent fixture among the Paris showrooms. Frequented by the likes of reputable media and buyers including Anna Wintour, Suzy Menkes, Lucinda Chambers and Sarah Mower, the London Scout is part of the larger Fashion DNA program that gives designers the exclusive opportunity to be trained and mentored by 4 British Fashion Professionals to develop a business model and a line of ready-to-wear A/W apparel for EU Market.
Wardha has taken the opportunity to showcase not only her signature vibrant prints and electric palette but also elevate to a larger theme that puts the spotlight on the rich culture of Pakistan in a new light. With her designs, Wardha aims to break through stereotypical views about the country while charming the audience through her colourful work signifying the vibrant and lively nature of Pakistan and its people. The collection conveys it’s cultural flamboyance through the luminous hues, floral motifs and most significantly, her symbolic use of birds to signify peace in each creation.
Furthermore, she creates distinction through the use of intensely striking shades and threaded embroidery. “I normally work with tons of color and embellishments but we have modified our approach keeping the European Market and showcase season in mind. The collection is relevant to the western market but still stays true to my aesthetics. ” remarked Wardha. Subduing the use of sparkle and shine provided by embellishments, it compensates though the unconventional, electrifying colours putting each attire in the limelight. She displays technique and creativity with her use of unusual fabrics such as suede, raw silks and poly silk along with patchwork, appliqué and laser cut which give the collection an extra boost in setting it apart.
Special custom made hand painted bags have also been created by Wardha Saleem to compliment this collection. The bags have been made in collaboration with Jafferjees, one of the most prestigious leather brands in Pakistan.The entire series directs itself to be a medium of happiness and joy for those with a playful sense of style. Take a look at sneak peeks and watch out for the full extended coverage coming up next!
Follow us on @Secretclosetpk for live updates from the showcase!
SHUTTERBUG: AN EXCLUSIVE LOOK AT ROZINA MUNIB’S BRIDAL COLLECTION FOR FPW!
Fashion week is approaching us swiftly and we couldn’t be more excited about getting an exclusive look at Rozina Munib’s…
Shutterbug: Revealing Lakhany Silk Mills ‘Komal Life’ Lawn SS’16 ‘The Complete Woman’!
Hailing from the finest breed of textile giants in the country and boasting sound experience in the lawn revolution, Lakhany Silk…
Shutterbug: Maliha Aziz Takes You on a Tour of Winter in Paris!
Part of the ace Mother-Daughter design team of Farah Talib Aziz and one of the most stylish fashionistas about town…
- Behind the Scenes
- Bollywood Blast
- Colors to keep
- Designer Debut
- Exhibition Hit List
- Gift Guide
- Hair File with the Experts
- Health & Beauty
- Health Kick
- In the Spotlight
- Lawn Fever
- Makeup File with the Experts
- Project Runway
- Ready, Set, Shoot!
- Style Notes
- Sunday Fun
- The International Edit
- The Secret Word
- Top Ten Anything
- Travel Diaries
- Trend Alert
- Wedding Wear
- Weekend Obsession
- What's in Her Closet?
- What's in Store
- 7 months
Attention fashion-forward individuals, it’s time to switch up your wardrobe game and dive headfirst into GulAhmed’s Summer Essential Collection 2023. This…
Lawn Fever: Spring Style Done Right- Prebooking For Saira Rizwan’s Luxury Lawn Collection Starts Today!3 years
With the change in weather- the spring/summer months are here and it’s time to change up our everyday look to…