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Ready, Set, Shoot: Nida Azwer Resort’16 Campaign!
Ready, Set, Shoot!

Ready, Set, Shoot: Nida Azwer Resort’16 Campaign!

With back to back campaigns Nida Azwer is in her element and after the romance of Mystical Garden comes her latest Resort Wear campaign! This one beautifully blends all the cuts and silhouettes the brand has been evolving this season for a charming array of fusion luxe pret. She manages to elegantly put together digital prints on Pakistani staples of ‘shararas’, ‘ghararas’ and her favourite dhoti shalwars’ with a modern flair. Her Art Nouveau and Art Deco inspired fabric and design emanate a luxurious, yet urban feel to the collection, perfect for the modern day woman.

The amalgamation of dark and earthy colors with an occasional pop of brighter hues creates a trendy color palette with several versatile pieces that can be graciously transitioned from day to night. The fusion of ‘shalwar’ and harem pants, flares and ‘gharara’ adds an element of eclectic chic to the line. The beautiful detailing with bead work and pearls enhances the femininity of the series – using just the right amount of embellishments without the intricate work over powering the attire. She is no doubt on point with the cape jacket, ‘choli’ and short length styles.








 Photography: Rizwanul Haq

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