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Ready, Set, Shoot: Nida Azwer Mystical, Magical, Magnificent Couture!
Ready, Set, Shoot!

Ready, Set, Shoot: Nida Azwer Mystical, Magical, Magnificent Couture!

A campaign to make you fall in love with Nida Azwer couture all over again, this collection goes above and beyond the ‘revival of vintage’ ethos that defines the Atelier to carefully move into more innovative territory that surprises and delights. The shimmering pastels on silver gold are picturesque ofcourse, however, it is the richness brought about by the heavy, exquisite embellishment and delicate techniques that overpower.While the palette is classic and on trend all at once with all season pastels being the choice for spring, it is the edgy cuts the soft tweaks to tradition and the vivid hand work patterns that make a memorable impression.

A wonderful amalgamation of timeless elegance and modern couture, Nida’s love affair with the revamped vintage shalwar, is perhaps most apparent in this campaign with its array of contemporary versions we see highlighted. The combination of layering with a more feminine and sexy slit in the pleats and the overall ethnic look of the separate is all the rage. Add to it the striking linear pearl detailing, miniature gold hand work and it all comes together. The collection also emphasizes on heirloom bridal couture with its grand lehengas paired with some stunning cholis and jackets. Take a look!











Photography: Rizwanul Haq 

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