Sana Safinaz, Asim Jofa, Zainab Chottani, Elan, Nadia Hussain, Gul Ahmed and AlKaram are just some of the big names of Pakistan's fashion who will showcase their latest spring collections at's Spring Lawn Festival 2016 from Friday, April 15, to Sunday, April 17. 

One of Pakistan's premier online shopping stores,'s latest offering, the "˜Spring Lawn Festival 2016' promises "˜top brands, exclusive designs, and unbeatable prices' for round-the-clock fashion frenzy over the coming weekend. The online fashion festival will contain the latest spring/summer collections of established as well as upcoming fashion houses, designers, brands and fashion labels. 

The line-up of designers is truly the who's who of Pakistan's fashion world. It includes Sana Safinaz by Pakistan's most enterprising fashion duo; the eponymous label Asim Jofa; fashion label JV Couture by designer Javeria Zeeshan; Nadia Hussain Lawn that was launched recently by super model Nadia Hussain; Elan by the supremely talented Khadija Shah; Aeisha Varsey who is known for her bridal collections; and Maria B., one of the pioneers of fashion in Pakistan.

Major textile houses are also part of's Spring Lawn Festival, including Gul Ahmed, the biggest name in Pakistani textile industry; Imperial Textile with its label Zunuj; designer Faraz Manan on his collaboration with Crescent Lawn; AlKaram Studio's latest digital print lawn collection; and Orient Textiles. 

The fashion festival comes on the heels of another successful event, the "˜Pakistan Day Sale', held on March 23. The discounted prices as well as the easy-to-navigate website attracted a record-breaking high number of visitors and millions in online shopping orders "“ extremely rare for Pakistan's shopping industry, informed Farhan Ismail, who heads "We want to follow up on the success of our last event. We will be showcasing the latest collections of top designers, including those that featured at the recently concluded Fashion Pakistan Week Spring/Summer 2016 and also unveil some new collections," said Ismail, Business Unit Head,

"It is an exciting time for Pakistani fashion, with textile companies collaborating with designers to add value. Now, online shopping stores have also joined in, and this will make Pakistani fashion industry even stronger. Events like's "˜Spring Lawn Festival 2016' will take fashion to an even greater number of people," said model and designer Nadia Hussain, who is one of the designers participating in the Spring Lawn Festival 2016.'s fashion show will feature lawn collections from all the above mentioned designers, couture, pret and ready-to-wear as well as some bridals. Vivid block and digital prints, vibrant color palettes, embroidery and embellishments, fusion of Western designs and Eastern sensibilities and the latest creations of Pakistan's best fashion minds will go on display at the Spring Lawn Festival, presented by, from April 15-17.