Pakistan Fashion week is the brainchild of Team Riwayat which is headed up by a team of directors from across Pakistan, India and the United Kingdom:

Adnan Ansari, Co-Founder and Creative Director, is an award-winning designer combining a successful TV and events career with 24 years fashion experience.

Chris East, Co-Founder and Executive Director, is a charity fundraising specialist currently campaigning for Homeless Young People in the City of London.

Harsahiba Sethi Kaur, Programme Director, was a senior stylist at Cosmopolitan India after studying at London College of Fashion.

Together with over 100 trained volunteers and contracted professionals, the Riwayat team make PFW possible

PFW 9 will feature the best presentation of Pakistan's fusion of east-west fashion under a western roof ever. With over 36 leading and emerging designers presenting their latest collections on the biggest Catwalk to date in London, PFW9 promises to excite and captivate a global audience with the creative genius that is Pakistan.

Nabila the famous stylist from Pakistan will style the models for the ramp show and The show will feature Pakistani Top Models alongside British Models.

The list of participating designers as per alphabetical order is:

1.    Agha Noor

2.    Ahsan's men's wear

3.    Al Zohaib Textile

4.    Ayesha Aejaz

5.    Ayesha Imran

6.    Bombay stores

7.    Diva by Sana Rashid

8.    Erum Jamal

9.  Fauzia Hammad

10.Gul Ahmed Textiles

11.Hamna Amir

12.Hassan Jan

13.Iqra Saqib

14.Ismail Farid

15.Jazib Qamar  KHI

16.Khadija and Ubaid

17.Lajwanti by Ana

18.Madiha Gohar

19.Mazz jee

20.Moazzam Abbasi

21.Najwa Imran

22.Noorulain Khokar

23.Rani Emaan

24.Rawaj by Pinx

25.Rozina Muneeb

26.Sadaf Amir

27. Mahogany by Sam Dada

28.Sara Salman


30.Shamaeel Ansari

31.Shazia Kiani

32.Shereen Saleem

33.Sonali Malhotra

34.Umsha by Uzma Babar

The shows have been categorized into three slots and each slot will showcase 12 designers on the ramp. An exhibition has also been arranged by the Riwayat Team in London at the show venue for two days and then in Manchester for two days giving Pakistani Designers an opportunity to sell their collections to the buyers in UK. A lot of leading media giants in UK are supporting the Pakistan Fashion Week season 9.