With the introduction of the brand flagship outlet in Karachi in February 2016, leading textile brand LALA is set to introduce their latest edition of fabric, print and embroideries "˜SHEEN' at Fashion Pakistan Week 2016.

Indeed, with LALA's expansion into the lifestyle and the entertainment industry through their alliance with Lollywood film BACHAANA; "˜SHEEN' represents a fusion of western and eastern cuts in 16 designs. Inspired by shimmer and all that glitters; "˜SHEEN' embodies the use of the finest fabrics in hues of gold accompanied by signature stones embellishments and sequences of Zari embroidery interpreted across a range of silhouettes. 

Speaking about LALA's participation at FPW "˜16, CEO Pervez Lala said: "We have showcased at #FPW frequently and every year we always work towards introducing new concepts in loose fabrics where possible. Being a textile brand, our goal is to inspire audiences to create the perfect ensemble that portrays their personality. This year #LALA "˜SHEEN' focuses on extravagance; how simple fabric with a gold colour palette can be transformed into a unique ensemble."

LALA has grown to encompass diverse retail brands providing accessible summer; midsummer and winter fabric ranges. Today, with their multiple decades of seasoned experience, Lala continues to provide quality material through custom prints throughout the year that are available at their Flagship Store in Karachi as well as leading stockists across Pakistan. With exponentially reach within Pakistan, India, Bangladesh, the Middle East and the UK, LALA brand is best known for their experience in manufacturing, producing and retailing quality textile with a commitment to principled trade. A socially conscious and responsible brand, LALA currently sponsors vocational training programmes across the Sub-Continent under their #LALALightsUpLives project.