Pakistan's pioneer sustainable fashion luxury brand, Inaaya by Naushaba Brohi, has gained tremendous recognition abroad in recent months first with winning the British Council's Young Creative Entrepreneur Award for Fashion followed by her design showcased with London based designer Omar Mansoor at London Fashion Week 2014 and consequent display at Fashion Forward Dubai. 

Her most recent collaboration takes the label to the popular Market OTB event established by the Dubai Shopping Festival to help sustain new retail concepts from the region. Leading brand Cadillac has taken the initiative to display Inaaya's ethnic handmade jewellery at their exclusive multi-brand exhibition stall held at South Ridge Park in Downtown Dubai.

Following the exhibition Naushaba will also be joining the ongoing event for a panel discussion on the theme of Sustainable Fashion along with other leading panellists from the region on 20th January. If you're in Dubai do stop by to visit and support the designer!

In more good news the designer's standalone Estore will be going live shortly making her popular custom designs that have been spotted on icons such as the Senior Editor of Arabia, Sofia Guellaty, Human Rights Lawyer, Amal Amaluddin, and Singer/Actress Meesha Shafi now available worldwide. 

Visit the Inaaya profile for more details on the brand.