Gul Ahmed, Pakistan's premium textile powerhouse launched its new Spring/Summer lawn collection volume 1 on February 26, 2016. The launch at Dolmen City Mall became a center of attention for the media, blogger community, fashion fraternity as well as avid shoppers as they flocked toward the store to catch a glimpse of the latest collection.

This Spring/Summer 2016, Gul Ahmed brought forth a wide array of psychedelic and ethnic prints, with an interesting mix of vibrant and soft pastel hues. It promises to encapsulate the sensuous, elegant, and timeless element to its lawn. And for that, it has primarily designed this collection keeping in mind the tastes of modern women who seek for outfits that brim with refinement and yet retain an aura of inheritance and tradition.

The event for the unveiling of SS volume 1, started as celebrities, socialites and city's elite flocked the red carpet where red carpet host, Anoushey Ashraf welcomed them. This was followed by an exclusive fashion presentation featuring models including Areeba Habib, Saima Azhar, Falak Shaikh, Saima Haroon, Humera Asghar, Faiza Ashfaq, Hira Ejaz and Misbah Mumtaz who walked the runway adorned in the sorbet-shaded designs of Gul Ahmed's latest collection. The event was hosted by the lovely Zhalay Sarhadi.

Focusing on craftsmanship of minimalist cuts and classic silhouettes, Gul Ahmed Lawn Volume 1 has officially launched and is now available at leading stores nationwide.

Event organized by Keys Productions.