[LAHORE, April 18, 2013]: Coco, one of Pakistan's fastest growing high street fashion brands, is set to make its runway debut at PFDC Sunsilk Fashion Week's high street platform, on April 29, 2013.

Coco is the brainchild of leading fashion designer Zara Shahjahan, who is currently the Creative Head and Chief Executive Officer at the brand. Indeed, her core philosophy behind launching the mass-premium retail brand was the democratization of luxury.

The casual wear brand ensures the availability of fashion in the range of PKR 1,800to PKR 5,000 at locations such as all Al-Fatah and METRO in Lahore and Islamabad.

Also,Coco is launching its flagship store in Mall 94 on Main Boulevard, Gulberg in May 2013.

For their PFDC Sunsilk Fashion Week showcase, the brand reveals a womens wear collection with twenty diverse designs based in Arabic Lawn and cotton, for the summer. Inspired by Asian floral patterns, Coco presents intricate thread embroideries within an androgynous collection incorporating menswear cuts into womens wear such as cuffs, collars,belts and pockets. Colour blocking, trendy cuts and a summery colour palette with a predominately white base will dominate the collection.

Speaking about Coco's show at PFDC Sunsilk Fashion Week, Creative Head Zara Shahjahan said: "Coco's brand philosophy is to provide local/international catwalk trends to everyone. Our team has felt a great need to give a feeling of inclusiveness to the women of Pakistan who are unwilling or unable to indulge in luxury brand clothing. What better place to showcase this than at PSFW's high street showcase! We are particularly excited that our flagship store in Lahore opens almost immediately after fashion week so whatever is seen on  the ramp, will go straight into stores, right after "“ for a high street brand, the accessibility to fashion is very important and at Coco, we are glad to be able to honour this."

For more information regarding the brand, log on to www.facebook.com/Coco.pk