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  1. Samia Azmay Shahzada

    Samia Azmay Shahzada

    Entrepreneurs within the Pakistani designer shoe industry, Samia & Azmay are sisters with popular acclaim, renowned for providing unmatchable quality, exceptional detail and global trends to the local designer shoe industry.
  2. Samreen Vance House of Jewels

    Samreen Vance House of Jewels

    Samreen Vance House of Jewels offers signature jewellery that is the perfect combination of western craftsmanship and oriental aesthetics. Her intricate pieces are encrusted with the finest semi-precious stones and assembled masterfully to reflect the richness and diversity of the Sub-continent. The unique yet affordable jewels by Samreen are statement pieces that defy the boundaries of time.
  3. Sana Abbas

    Sana Abbas

    The Sana Abbas Design House is an emblem of style and sophistication. With a concentration on haute couture and bridal couture the label is renowned for its meticulously crafted intricate embroideries and impeccable finishes.Working with a range of long feminine flares and flowing silhouettes, using the purest fabrics, the label has gained recognition both locally and abroad.

  4. Sana Safinaz

    Sana Safinaz

    The Sana Safinaz label was established in 1989 by Sana Hashwani and Safinaz Muneer. The fashion empire has dominated the industry over the decades due to the timeless elegance and grace of its designs. The label is known for its sleek, contemporary and streamlined cuts appealing to modern women of all ages.
  5. Sana Salman

    Sana Salman

    Sana Salman  uses the modern technique of digital printing to infuse her creations with daring, artistically abstract beauty. She has a progressive sense of style using bold blends of prints inspired from anything from a piece of furniture to jewels to nature.

  6. Sana T

    Sana T

    After graduating from the prestigious Central Saint Martins, London in 2005 Sana Tariq launched her own womens wear label 'Sana T'. She specializes in print design, creative embroideries and surface embellishment for her ready to wear line available in Pakistan and the UK. 
  7. Sanam Chaudhri

    Sanam Chaudhri

    Sanam Chaudhri has a refreshing honest and upbeat approach to style. Her collections are smart and bold and never fail to surprise. Bearing an international appeal her designs have been successfully showcased in Singapore, London, and Dubai.
  8. Sania Maskatiya

    Sania Maskatiya

    In 2010, Sania launched her signature label 'Sania Maskatiya' after designing for three years under the label 'Chamak'. The brand's rise to fame is unparalleled given the short period since its inception. Sania's signature aesthetic is to maintain a delicate balance between elegance, comfort and practicality.  
  9. Sanya Muneer

    Sanya Muneer

    The Sanya Muneer Couture clothing brand is one of the oldest couture labels in the country. The brand embodies an urban chic style aesthetic using alluring and graceful cuts. Sanya's refined background and exposure to the European fashion circut has enabled her to incorporate cultural elements to her collection further elevating the standards of elegance and grace.
  10. Sapphire


    Sapphire’s commitment to quality fabric over the years has made it a household synonym for unflappable excellence. Hoping to build further on this reputation, Sapphire formed a partnership with Khadija Shah, a name that carries an extraordinary status in the world of fashion. This meld of exquisite design and high class fabric resulted in a breakthrough new retail brand – Sapphire.
  11. Sara Rohale Asghar

    Sara Rohale Asghar

    Sara Rohale Asghar a graduate of the prestigious PIFD in 2006 developed her eponymous label a year later in 2007 and has been ardently working, to keep alive traditional crafts and heritage technique of the Subcontinent in a modern framwork. 
  12. Sehrish Rehan

    Sehrish Rehan

    Sehrish Rehan emerged in 2012 as a talented young designer with tremendous potential after a debut luxury eastern wear shoot that put her on the map. Over the short span of two years the label has attracted a considerable audience particularly amongst younger women, looking for a sense of modern femininity and ornate elegance in pret, formals, and couture.

  13. Shafaq Habib Jewellery

    Shafaq Habib Jewellery

    Shafaq Habib House of Jewellery (SHHoJ) is a renowned and trusted label based in Lahore that began its journey in the 80's in New York City where the brand's namesake founder started her career. Shafaq brought her brand to Pakistan in the 90's with a focus on South Asian ornaments. Working closely with her artisans they create exotic 22K Gold and Diamond jewellery that exhibits a contemporary spirit while remaining loyal to the beauty of ancient Subcontinental forms.
  14. Shamaeel Ansari

    Shamaeel Ansari

    Shamaeel Ansari is one of the living legends of Pakistani fashion with twenty-four years of work in the industry under her belt. Her quintessential label has stood the test of time and expanded its presence globally. Shamaeel's style is laced with magnificence and grandeur.
  15. Shamsha Hashwani

    Shamsha Hashwani

    Shamsha Hashwani has until recently been one of Karachi's best kept fashion secrets, but due to popular demand for her sophisticated aesthetics she is now taking her eclectic brand a step further. If you cherish authentic Indian chikankari craft woven on to the finest fabrics with the utmost attention to precision, you will fall in love with her collections.

  16. Sheen


    Sheen is an upcoming private label that represents fresh, independent women of today. Their line comprises of smart casuals and formal wear that reflects a unique blend of minimalistic and ethnic concept of craftsmanship using trendy and modern cuts.
  17. Sheep


    Sheep was established under the umbrella of iTextiles, a leading textile trading company in 2010 as primarily a work wear solution for the contemporary woman. Under the leadership of Alia and Ayesha Jaffer, the clothes brought about a change in the lawn culture and much needed relief from un-stitched fabric. Now just a few years down the road, their sleek minimalist style is a wardrobe staple among working women, students, and Moms alike.

  18. Shehla Chatoor

    Shehla Chatoor

    The Shehla Chatoor design ethos is based on the philosophy of reconstructing vintage art forms to create eternally relevant pieces steeped in culture and heritage.Shehla founded her signature label in 1995 after graduating from the University of Houston. She quickly became renowned for her eclectic taste and artistic intuition.
  19. Shehrnaz


    The in-house line of Pakistan's pioneer multi-label stores; Shehrnaz at Ensemble offers a delightful mix of the best of both traditional and modern elements. From classic Kantha and Chikankari cut beautifully to bright prints, enriched heavy zardozi formals, and tasteful cotton nets, Shehrnaz caters to the complete needs of the discerning woman.
  20. Sherezad Jewellery

    Sherezad Jewellery

    Sherezad Rahimtoola's iconic statement jewellery pieces are artistic expressions that can be passed on as heirlooms for generations. As an architect by profession, Sherezad has a distinctive style that restores balance and beauty through fusing precious and semi-precious stones with gold. All the while creating exquisite pieces that would make any woman feel priceless.
  21. Shireen Lakdawala

    Shireen Lakdawala

    Shireen Lakdawala is a renowned designer label at home and abroad, particularly in Dallas, Texas, USA. Her passion for designing and creating a blend of East and West, drove her to establish her own label "TRENDZ" by Shireen Lakdawala in 2005. 
  22. Shirin Hassan

    Shirin Hassan

    Shirin Hasasan is a renowned brand known for its specialist block printing range on silks. She has showcased her collections on several platforms both at home and abroad. Her last collection showcased at Bridal Couture Week 2011 was aptly titled “Rang de Basanti ” for its colorful dramatics.
  23. Shiza Hassan

    Shiza Hassan

    Shiza Hassan is a pret-a-porter and haute couture label that was born in Lahore. The brand creates a distinctive array of traditional and fusion designs where old age traditional techniques meet modern cuts. With the aim to create collections that are timeless and reflect our tradition, the designer herself experiments with a fusion of styles, silhouettes, textiles, textures and embellishments in addition to a wide color palette.
  24. Signature Studio

    Signature Studio

    Signature Studio is a Multi Brand Fashion boutique in Bay Avenue, Executive Towers, Business Bay Dubai. The Boutique offers trendy and affordable collection from emerging designers from Pakistan. Their aim is to make high end fashion available to their Dubai customers. The carefully selected fashion designers provide trendy collections featuring Pret Wear, Jump Suits, Digital Prints, Semi Formal, Formal Wear & Fashion Accessories.
  25. SJC Designs by Sonya Jamil

    SJC Designs by Sonya Jamil

    SJC Designs by Sonya Jamil is a relatively new clothing label created for the young and trendy real fashionista who enjoys fashion and appreciates an individual and exciting new look for the multiple occasions and roles that make up her life. Sonya's label is an eclectic mixture of east and west bringing edgy fusion party wear and contemporary eastern separates for the complete urban woman.
  26. SNL by Sofia Naveed Lari

    SNL by Sofia Naveed Lari

    Sofia Naveed Lari is a passionate young designer who has crept up and gained a loyal clientele for her glamorous and fun sense of style. She began designing for friends and family and before she knew it she was running her own label which recently participated in Showcase 2012 as well. 

  27. So Kamal

    So Kamal

    So Kamal was established in 2012 by Erum Ahmad under the umbrella of Kamal Limited; one of the pioneer textile manufacturing houses of Pakistan. Established in 1950, Kamal Limited is a leader in the export of home textile products to the USA, Latin America, Europe and Australia. It is this experience spanning over half a century that lends itself to So Kamal's quality product range that includes Lawn, Bedding, Pret wear and Home Furniture and Accessories.
  28. Sobia Nazir

    Sobia Nazir

    Having been in the fashion industry for nearly 10 years Sobia Nazir has earned a spot in the highest echelons of luxury fashion. She has steadily expanded her brand through the years with a studio and two outlets in her home town of Islamabad and Lahore. 
  29. Sonya Battla

    Sonya Battla

    The Sonya Battla label has maintained its mark of distinctive artistic expression through fashion for fifteen years since she first founded her eponymous brand. After securing a degree in Fine Arts with a major in Women's Wear Fashion from the American College in London, U.K. Sonya embarked upon her journey in design.
  30. Splash


    Splash is a global high street western pret label headquartered in Dubai, and is the Middle East's largest fashion retailer falling under the prestigious Landmark Group umbrella. The brand has grown rapidly over the last twenty years and now comprises over 200 stores across 13 countries. Since its opening in Pakistan in 2012 by the Alkaram Group, Splash has become the go to popular choice amongst the youth for its modern, trendsetting, and international style.
  31. Sublime by Sara Shahid

    Sublime by Sara Shahid

    With over a decade of experience and an international degree in fashion marketing and design, Sara Shahid has carved a niche market for her minimalist style and focus on drape. She introduced her independent label Sublime by Sara in 2003 to Pakistan. 
  32. Suffuse by Sana Yasir

    Suffuse by Sana Yasir

    Suffuse by Sana Yasir true to its name has permeated Pakistani luxury fashion with its endearing delicate designs. Founded in 2012 in Lahore, Suffuse gives life to signature floral patterns, intricate aesthetics and glittering embellishments that celebrate femininity. 
  33. Suggy by Sughra Hasan

    Suggy by Sughra Hasan

    Following her mother’s footsteps, Suggy started designing clothes in 2001. Over the last fourteen years, she has maintained and tremendously grown her eclectic clientèle for pret and formal wear. Her uniqueness lies in the variety of fabrics and elegant designs combined with her delicate sense of cuts and beautiful choice of colors.


  34. Tena Durrani

    Tena Durrani

    Tena Durrani is the complete designer creating casual wear, bridal couture and formals since 2005. Her source of inspiration is art and architecture from the ancient Mughal period that defines the roots of our traditions. Her collections are fluid, always changing to ensure individuality and brimming with vibrant, rich colors and embroidery patterns that are extensively sampled to perfection before being used in her designs.
  35. The PinkTree Company

    The PinkTree Company

    The PinkTree Company is home to a definitive lifestyle and speaks to individuals who value quality, creativity and a distinctly refined taste. The label was founded by Mohsin Sayeed and his three friends in 2011. It is an all encompassing brand that aims to cover all aspects of our wardrobe. The brand was launched with four unique lines; The Pencil Sketch, Jamun, Regalia and Sweet Peas in 2011. The latest Spring 2012 addition to these genres is Melon.

  36. Threads And Motifs

    Threads And Motifs

    Founded in 2009, Threads & Motifs staggered audiences with their inspired collections of ready made embroidered sequined fabrics, introduced for the very first time in Pakistan's luxury clothing retail market. The brand developed a cult following in a short period expanding its reach to all leading cities both locally and internationally. Today Threads and Motifs continues to delight with their speciality thread worked fabrics as well as ready-to-wear pret worldwide. 

  37. Umaima Mustafa

    Umaima Mustafa

    Umaima Mustafa entered the fashion landscape of Karachi in 2013 with a crackling debut showcase at the TDAP Fall Fashion Show. The young designer opened the doors of her chic new boutique in the heart of the city's Old Clifton area later the same year and has since established a remarkable signature presence for her discerning, edgy, and fashion forward aesthetic.

  38. Umar Sayeed

    Umar Sayeed

    Umar Sayeed is a name that needs no introduction having dominated the fashion landscape of Pakistan for more than twenty years. By consistently delivering an unparalleled level of style and creative brilliance he has engraved his signature in history as one of the top designers to have hailed from Pakistan.
  39. Umbereen & Sharmeen

    Umbereen & Sharmeen

    Umbereen & Sharmeen is one of the highest ranked exclusive private selling labels of women's eastern wear in the country. Designing since 1997 the team continues to produce the finest quality hand crafted work using dabka, gijai, gota, salma and ari tanka techniques impeccably stitched in versatile shapes and styles.
  40. Umsha by Uzma Babar

    Umsha by Uzma Babar

    Umsha Couture is a boutique label founded by Uzma Babar in 2010 and specializing in pret, luxury couture, and bridals. Uzma has established an acute recognition among her discerning audience for the ability to work with traditional cultural artistry, merging design with an array of modern and classic cuts and drapery.