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  1. Nida Azwer

    Nida Azwer

    The 'Nida Azwer' label was born in 2005 after she graduated from the prestigious Indus Valley School of Art & Architecture. The label is renowned for its classic timeless elements infusing  traditional crafts such as ‘tukri ka kaam’, ‘rilli’, ‘kantha’, 'zardozi' and 'miniature embroidery'  into contemporary silhouettes. 
  2. Nishat Linen

    Nishat Linen

    Pakistan's premier textile house Nishat Mills Limited was established in 1951. Nishat Linen was born to cater to the demand for high quality fabric, at affordable prices whilst still maintaining a strong fashion ethos. Nishat Linen opened its first outlet in Lahore in 1992. Since its inception Nishat Linen has gone from strength to strength boasting a wholesome range of product lines for the whole family within its brand.
  3. Nomi Ansari

    Nomi Ansari

    Nomi Ansari has dominated the upscale fashion market with his vivacious design style since 2001. With a passion for colors his clothes always bring a sense of beauty and joy all wrapped in one gorgeous outfit. His effortless ability to create vibrantly feminine ensembles elaborately worked with detail has made him one of the most sought after brands in the country. 
  4. Nourhan by Gohar Textiles

    Nourhan by Gohar Textiles

    Founded in 1993 Gohar Textiles has been a leader in Home Textiles manufacture and exports in Pakistan. The brand has extended its excellence over quality fabrics and embroidered detailing into the world of lawn textiles. The textile label has collaborated with designer Farah Leghari as well as invested in its in-house design team to create versatile prints for women across the nation.
  5. Orient Textiles

    Orient Textiles

    Orient Textiles has been a market leader in textile manufacturing for many years however since its first arrival into the world of designer lawn in 2011, the brand has quickly gained immense recognition for the premium quality of its fabrics that has beaten some of the finest in the market. The textile giant has been delivering beautiful summer lawn prints in breathable, lasting fabrics ever since.
  6. Palette


    Palette is an upcoming Karachi-based brand of eastern and western women’s wear, which focuses on providing a wide array of choices to the busy woman of today who needs an elegant yet practical wardrobe. Palette was founded in July 2012 by Sara Qayyum , a textile design graduate from the Indus Valley School of Art and Architecture. 
  7. Parchabafi by Nida Peracha

    Parchabafi by Nida Peracha

    Parchabafi has been founded by Nida Peracha to recreate and innovate traditional themes through fashion. The label derives its meaning from the phrase 'those who mill fabric' as the family has been associated with pristine quality textile design and manufacturing for decades. Nida uses her inherent experience to create statement clothing for the contemporary woman.
  8. Pashu Style by Amara Ahmed

    Pashu Style by Amara Ahmed

    A brand new label, Pashu by Amara Ahmed goes a step ahead of the traditional multi-brand store concept to offer a store within a store for clothing and home furnishings under one roof with the opening of their new flagship in Lahore.

  9. PFDC


    PFDC (Pakistan Fashion Design Council) was established in September 2006 with an initial membership of 30 designers, and now comprises more than 50 designers from all over Pakistan. In line with its ideology, PFDC endeavors to accord corporate status to the business of fashion, and to provide a platform for young and mainstream designers. 
  10. Phatyma Khan

    Phatyma Khan

    Phatyma Khan is a clothing label founded by AIFD graduate Fatima Khan in 2012. The Phatyma Khan label is best known for their exclusive style, creative fabric techniques,fascinating colors and prestigious look.

  11. Pink Chiffon

    Pink Chiffon

    Ashraf Daredia is a designer based between Pakistan and the USA and as such has established a loyal clientèle in both countries. She started out in 2009 with a fashion collaboration with Silk Thread in Dallas and has showcased at fashion shows in Houston, Dallas, San Antonio, Seattle and Delhi before moving to Karachi where she debuted at Karachi Fashion Week in 2013 with her label 'Pink Chiffon'.
  12. Pinx by Pinky Durrany

    Pinx by Pinky Durrany

    Pinky Durrany launched her label PINX in the year 2008. Her style identifies with contemporary fusion modernism. Her couture cocktail collection was shown at PFW3 and received much praise for its graceful cuts and crystal and stone striking embellishments.
  13. PKDL Designers Lounge

    PKDL Designers Lounge

    PKDL Designers Lounge is the official US stockist for some of the finest names in Pakistani fashion. Born out of the rising demand for eastern pret and formal wear, PKDL was founded as a conduit to link South Asian living in the west with the latest in Pakistani Fashion.
  14. Rabeeya Moin

    Rabeeya Moin

    Rabeeya Moin is a label associated with simple elegance. Her designs are in keeping not only with the latest trends,but also the dynamic lifestyles of the modern women who wear them. Her style philosophy is to have the clothes mould themselves to the wearer's personality- not the other way round. 
  15. Rabia Wahab

    Rabia Wahab

    Rabia Wahab brings the hottest new Ready-to-Wear label in town. A graduate in Textile Design from the prestigious Indus Valley School of Art and Architecture, Rabia is a specialist in print. Her collection is a depiction of all things sensual, blended within an array of multicultural influences. The label is synonymous with style, confidence and elegance; qualities that resonate with women from all age brackets.
  16. REMA Luxe

    REMA Luxe

    Established in 2014, the REMA focuses on creating unique pieces based on fusion of cultures and reflects the multi-cultural experiences of the designer and CEO. Headquartered in Lahore, Pakistan, the company specializes in the premium and luxury segment for women and men. The product range includes clothing, jewelery, accessories and handbags with an exclusive bespoke range.
  17. Resham Revaj

    Resham Revaj

    Resham Revaj has been a hallmark of Pakistan's fashion retail landscape for the past thirty years since the label was first born in 1983. Cherished for their quintessentially eastern bridal and evening wear Resham was followed by Revaj in 1989 to offer women stylish semi-formal and pret ready-to-wear. 
  18. Rida Sidra

    Rida Sidra

    Rida Sidra is a boutique luxury label founded in 2014 by Rida Teli and Sidra Umair. The brand has created an elegant and feminine concept with the usage of sophisticated pearl embellishments, girly flares and delicate embroideries. The inclusion of pretty pastels and a myriad of prints add a contemporary feel to their everyday classics. 

  19. Royal Gemz

    Royal Gemz

    Royal Gemz is a popular and wide selling multi-brand store based in Virginia, Washington in USA stocking renowned Pakistan designer wear for women, men, and children along with a selection of new talent to offer a valuable range from luxury to highstreet wear for its niche clientele.
  20. Rozina Munib

    Rozina Munib

    Rozina Munib is the creative brain child of Rozina supported by her husband Munib established with the simple motto to “Think different”. Rozina is a versatile designer who can glide effortlessly between enchanting glorious formal wear and smart contemporary pret wear with equal ease. 

  21. Saadia Asad

    Saadia Asad

    A graduate from the prestigious London School of Economics, Saadia Asad founded her eponymous label on the basis of giving Pakistani fashion worldwide recognition through continuous evolution by creating elegant eastern fused with western clothing for women. With a premium sense of style, value to worldwide customers and creative sophistication at the heart of the label, Saadia is committed to her brands fashion role in the global community.

  22. Saakh by Sabah

    Saakh by Sabah

    Saakh is a private label started by Sabah Mullick, a graduate of the esteemed Indus Valley School of Arts, who has gathered experience while working with veterans of the industry. It is a brand that has been created with the intention of enhancing individuality and complimenting one's personality. 
  23. Saara & Natasha

    Saara & Natasha

    The sartorially savy duo launched their eponymous label in 2011 for the cool, contemporary, and utterly feminine woman. Saara & Natasha’s sophisticated aesthetic blends understated luxury with a truly unique, urban feel to meet the demands of a modern wardrobe. With Saara & Natasha you can expect clean silhouettes, vibrant and understated palettes alike, and innovative fabrics. 
  24. Sadaf Malaterre

    Sadaf Malaterre

    Sadaf Malaterre is a progressive design house that has succeeded in consistently surprising their audience year after year. Her collections are heavily inspired by a vibrant color palette and exemplified by layers and frills that are a predominant feature in most of her ensembles. She is especially fond of black and white for formal get ups and red, orange and pinks are a prominent feature in her collections adorned with her exclusive handmade accessories.
  25. Saira Habib

    Saira Habib

    Settled in the Manchester UK, Saira Habib is a Pakistani designer with a Bachelors in Business and Economics, having studied Fashion Design and graphics from City & Guilds, UK. Saira started her career in fashion as a jewellery designer focusing on silver with precious and semi-precious stones that were displayed at fashion shows in Dubai. Today she runs a clothing label that is stocked at all leading multibrand stores from Pakistan and UAE to London and Houston.
  26. Saira Rizwan

    Saira Rizwan

    Saira Rizwan founded her luxury label in 2007 and since then has earned a prominent name for her high fashion eastern aesthetics. The brand specializes in designs ranging from traditional bridals, contemporary formals, to fusion modern wear that highlights exquisite cuts aligned with current trends. The collections range from Prêt, ready-to-wear Lawn, Formals and Bridals.
  27. Saira Shakira

    Saira Shakira

    Saira Shakira is a leading clothing brand that offers Bridal,formal & casual clothing line. Saira Faisal & Shakira Usman, both graduates and distinction holders from Pakistan School of Fashion Design are the principal designers for this brand. Both have accumulated a decade of experience in this industry. Saira Faisal, a Fashion Designer has a priviledge of working with the leading photographers & Fashion Divas of the industry. Likewise, Shakira Usman is known for her intricate sketches & Fashion Drawing.
  28. Sam J

    Sam J

    Sam J Designs has made an indelible mark on the local fashion-scape as a label on the rise over the last few years. Known for its unique style approach crossing ethnic folklore with modern elegance, one is met with stunning creations led by a team of professional and devoted designers offering a comprehensive women’s wear selection comprising of bridal wear, formal ensembles, tunics, dresses and kaftans.
  29. Samia Ahmed

    Samia Ahmed

    Samia Ahmed has quickly and steadily risen to fame as the go to designer for mehndi and bridal couture. Graduating from the acclaimed Indus Valley School of Art and Architecture she launched her signature label in 2005. Custom made bridal couture and formal evening wear are her forte and she derives her inspiration from the traditional Indian and Turkish hand crafts.
  30. Samreen Vance House of Jewels

    Samreen Vance House of Jewels

    Samreen Vance House of Jewels offers signature jewellery that is the perfect combination of western craftsmanship and oriental aesthetics. Her intricate pieces are encrusted with the finest semi-precious stones and assembled masterfully to reflect the richness and diversity of the Sub-continent. The unique yet affordable jewels by Samreen are statement pieces that defy the boundaries of time.
  31. Sana Abbas

    Sana Abbas

    The Sana Abbas Design House is an emblem of style and sophistication. With a concentration on haute couture and bridal couture the label is renowned for its meticulously crafted intricate embroideries and impeccable finishes.Working with a range of long feminine flares and flowing silhouettes, using the purest fabrics, the label has gained recognition both locally and abroad.

  32. Sana Safinaz

    Sana Safinaz

    The Sana Safinaz label was established in 1989 by Sana Hashwani and Safinaz Muneer. The fashion empire has dominated the industry over the decades due to the timeless elegance and grace of its designs. The label is known for its sleek, contemporary and streamlined cuts appealing to modern women of all ages.
  33. Sana Salman

    Sana Salman

    Sana Salman  uses the modern technique of digital printing to infuse her creations with daring, artistically abstract beauty. She has a progressive sense of style using bold blends of prints inspired from anything from a piece of furniture to jewels to nature.

  34. Sana T

    Sana T

    After graduating from the prestigious Central Saint Martins, London in 2005 Sana Tariq launched her own womens wear label 'Sana T'. She specializes in print design, creative embroideries and surface embellishment for her ready to wear line available in Pakistan and the UK. 
  35. Sanam Chaudhri

    Sanam Chaudhri

    Sanam Chaudhri has a refreshing honest and upbeat approach to style. Her collections are smart and bold and never fail to surprise. Bearing an international appeal her designs have been successfully showcased in Singapore, London, and Dubai.
  36. Sania Maskatiya

    Sania Maskatiya

    In 2010, Sania launched her signature label 'Sania Maskatiya' after designing for three years under the label 'Chamak'. The brand's rise to fame is unparalleled given the short period since its inception. Sania's signature aesthetic is to maintain a delicate balance between elegance, comfort and practicality.  
  37. Sanya Muneer

    Sanya Muneer

    The Sanya Muneer Couture clothing brand is one of the oldest couture labels in the country. The brand embodies an urban chic style aesthetic using alluring and graceful cuts. Sanya's refined background and exposure to the European fashion circut has enabled her to incorporate cultural elements to her collection further elevating the standards of elegance and grace.
  38. Sapphire


    Sapphire’s commitment to quality fabric over the years has made it a household synonym for unflappable excellence. Hoping to build further on this reputation, Sapphire formed a partnership with Khadija Shah, a name that carries an extraordinary status in the world of fashion. This meld of exquisite design and high class fabric resulted in a breakthrough new retail brand – Sapphire.
  39. Sara Rohale Asghar

    Sara Rohale Asghar

    Sara Rohale Asghar a graduate of the prestigious PIFD in 2006 developed her eponymous label a year later in 2007 and has been ardently working, to keep alive traditional crafts and heritage technique of the Subcontinent in a modern framwork. 
  40. Sehrish Rehan

    Sehrish Rehan

    Sehrish Rehan emerged in 2012 as a talented young designer with tremendous potential after a debut luxury eastern wear shoot that put her on the map. Over the short span of two years the label has attracted a considerable audience particularly amongst younger women, looking for a sense of modern femininity and ornate elegance in pret, formals, and couture.