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  1. Elan by Khadijah Shah

    Elan by Khadijah Shah

    Élan was originally founded in Lahore by Creative Director Khadija Shah and has since reached global heights due to the elegance, style and panache that the label represents. From pret to couture and bridal wear to lawn the label is widely renowned for its exquisite creations.
  2. Ensemble Pakistan

    Ensemble Pakistan

    Ensemble is one of Pakistan’s high-end luxury boutiques housing designer prêt a porter apparel from over forty of the top Pakistani and Indian designers. Created in 2007 by Zeba and Shehrnaz Husain, Ensemble was the first to bring seasonal fashion shows to Pakistan and the first multi-brand store to host its own shows. 
  3. Erum Alam

    Erum Alam

    Érum Alam of Mahin Erum founded their luxury lawn label in 2008. Distinguishing themselves from other lawn brands, they produce a limited supply of eclectic prints so as to allow their clients to benefit from an individual experience through their collections.
  4. Esfir Jewels

    Esfir Jewels

    The brain-child of two girls that love jewelry; Tasbih and Hafsa created Esfir jewels in 2015 to cater to every girls jewelry needs, Esfir brings clients their eclectic collection of hand-crafted pieces. Perfect for any event whether a day out to a summer wedding or an evening soiree, Esfir jewelry brings an edgy class to outfits with their range of statement rings,earrings, cuffs and necklaces.

  5. Faiza Samee

    Faiza Samee

    Faiza Samee is a legend in the Pakistani fashion landscape with an unparalleled expertise in some of the rarest and most intricate embroideries in the world. Creating contemporary ensembles steeped in cultural tradition has been a driving passion for the designer. 
  6. Farah Talib Aziz

    Farah Talib Aziz

    Farah Talib Aziz is a formal wear designer whose work exuberates effeminate opulence, garnished with her signature embroidery and baroque motifs. Her design philosophy is to magnify femininity, with the help of regally draped cloth and expert artisans, while maintaining a form of elegant sophistication. 
  7. Farah Zubair-House of Glam

    Farah Zubair-House of Glam

    Farah Zubair recently entered the fashion forum however her work has already received global acclaim for her luxury pret wear and classic formals. From traditionally embellished banarsi jamavars to luxe draped silks decorated with diamante motifs Farah strikes an appropriate balance between classic and contemporary. 
  8. Farida Hasan

    Farida Hasan

    Farida Hasan is an alluring and exclusive fashion house founded by Creative Director Farida Hasan and Managing Director Khuban Omer Khan. This mother daughter duo has slowly but surely gained a reputation for their elegant and classic creations. The Farida Hasan name symbolizes excellence in luxury pret, formals, and bridal wear aesthetics.
  9. Farnaz Mustafa

    Farnaz Mustafa

    Farnaz Mustafa is a name celebrated for her ability to bring a sense of royalty and majesty into her luxurious creations. She enjoys creating extravagantly elaborate ensembles flowing with layers of kaamdani enlaid fabric decorated with intricate embellishments of traditional kaam.
  10. Fashion ComPassion by Ayesha Mustafa

    Fashion ComPassion by Ayesha Mustafa

    FashionCompassion is a socially conscious brand founded by young entrepreneur Ayesha Mustafa in 2010. It is a global brand that merges high-end design with ethical production practices, offering its customers some of the most eclectic accessories available in the world. In Pakistan it currently offers its chic handbags labels; Nawa, Palestyle, and Sougha at Ensemble boutique.
  11. Fashion Pakistan Week (FPW) 2012 Day 1

    Fashion Pakistan Week (FPW) 2012 Day 1

    FPW is a part of the Council of International Fashion Designers and the first formal platform to introduce official fashion weeks in Pakistan. Led by Chairperson Shameel Ansari and CEO Maheen Khan, Fashion Pakistan has grown exponentially with a steady flow of new and upcoming designers deciding to choose this credible platform. 

  12. Fashion Pakistan Week (FPW) 2012 Day 2

    Fashion Pakistan Week (FPW) 2012 Day 2

    FPW is a part of the Council of International Fashion Designers and the first formal platform to introduce official fashion weeks in Pakistan. Led by Chairperson Shameel Ansari and CEO Maheen Khan, Fashion Pakistan has grown exponentially with a steady flow of new and upcoming designers deciding to choose this credible platform.
  13. Fashion Pakistan Week (FPW) 2012 Day 3

    Fashion Pakistan Week (FPW) 2012 Day 3

    FPW is a part of the Council of International Fashion Designers and the first formal platform to introduce official fashion weeks in Pakistan. Led by Chairperson Shameel Ansari and CEO Maheen Khan, Fashion Pakistan has grown exponentially with a steady flow of new and upcoming designers deciding to choose this credible platform. 
  14. Fatima Sajid

    Fatima Sajid

    Fatima Sajid, a student at the esteemed Indus Valley School of Art and Architecture is an aspiring new designer in the making. With a natural talent for design and receiving knowledge in the field from a place that gave birth to some of our city's greatest designers, Fatima is a designer to look out for.
  15. Flitz


    Flitz has been a specialist in textiles since its inception in 20014. The group has established a strong brand presence through their experience and expertise in the field of designer lawn, prêt wear, fashion footwear and accessories. Flitz has brought its technological know how and resources to numerous successful designer collaborations with Nadia Hussain, Ayesha Somaya, Nadia Khan, and coming up next for summer 2014 is Sheen.
  16. FnkAsia


    Armed with aprofessional degree in marketing, Huma was the force that carried her husband,Amir Adnan’s label to rising new heights. The House of Amir Adnan grew fromstrength to strength and in 2005, Huma stepped into fashion designing with herown brand, FnkAsia.

  17. Generation


    Generation was envisioned in 1983 by a husband-wife duo, Saad and Nosheen Rahman, as a solution to the growing demand for fast fashion by the urban Pakistani woman. Today the Generation ideology has culminated into a leading ready-to-wear woman’s clothing brand recognized across the country. The Generation woman has since become an iconic symbol that holds this vision together - A woman who celebrates tradition with a distinct undertone of modernism and sense of individual identity.

  18. Gul Ahmed Fashion

    Gul Ahmed Fashion

    Gul Ahmed, needs no introduction. The original pioneer of designer lawn prints in Pakistan, the textile retail giant is a common denominator for countless Pakistani women shopping for themselves and their families everyday. A household name in any right, Gul Ahmed has been a specialist of the finest quality lasting fabrics, pret wear for both men, women, and children, and home accessories.
  19. Gulabo by Maheen Khan

    Gulabo by Maheen Khan

    Gulabo by Maheen Khan is a tribute to everything born and bred in Pakistan. From the pure honest truck art inspired motifs and patterns to Maheen's portrayal of love for her country, Gulabo is steeped in modern desi culture. Aside from hip pret wear for the youth, the label also offers decorative items such as photo frames and accessories with the same theme.
  20. Hajra Umer

    Hajra Umer

    Hajra Umer is a private label launched recently by its namesake. Hajra enjoys working with theme block printing and appliqué on pure light fabrics such as malai linens finished with striking buttons and brooches. With a talent for mix and match she creates exciting patch work kurtas with panels and laces. Her creations are for contemporary, confident Pakistani women.
  21. Hamna Amir Jewelry

    Hamna Amir Jewelry

    The eponymous Hamna Amir label is renowned internationally and at home for its versatile jewellery that appeals to women who desire a sophisticated look while maintaining a casual ease. Providing quality jewels at great value, the brand employs a fresh approach in all its creations by using the finest gemstones, vibrant color palettes, exquisite workmanship and dramatic bold pieces complemented with classic feminine designs.
  22. Hasina Khanani

    Hasina Khanani

    Bangkok and Karachi based Hasina Khanani started designing professionally in 2006, she draws inspiration from denim and plans to infuse it into her designs as part of everyday fashion worn in Pakistan. She caters to a wide variety of elegant and contemporary, formal and casual styles in her work.
  23. Heritage Collection by Ashraf Valliani

    Heritage Collection by Ashraf Valliani

    Heritage Collection by Ashraf Valliani is a US based exclusive design house specializing in South Asian fashion in North America, UK, and Australia with a presence in Pakistan. Founded by Ashraf Valliani almost a decade ago, the label aims to meet the void of contemporary eastern designs by catering to the vibrant and culturally rich market of women residing in the west.
  24. Hina Khan Collections

    Hina Khan Collections

    Hina Khan started her design career in 2000 and over the years she has established a wide base of clientele located world wide. An expert at creating beautiful heavily worked bridal couture in a competitive price range she also specializes in party wear and semi-formals.
  25. Hina Mirza

    Hina Mirza

    Originally from London, UK, Hina Mirza studied at the University of Arts London before moving to Karachi six years ago and starting her own clothing line in 2011. Initially catering to clients in UK and Canada Hina expanded her label with regular local exhibitions over the last two years. Her forte is modern pret wear and she enjoys designing casual tunics and kurtas for women who desire easy to pick up, quality clothing that maintains exclusivity.
  26. Hina Mohamed

    Hina Mohamed

    Hina Mohamed has just formally launched her studio this season and is based in Karachi.With a strong focus on semi-formal/formal evening wear, Hina has taken it up a notch with the addition of a  luxury prêt line. The label's design aesthetic is predominantly classic and timeless with on-trend seasonal capsules.
  27. HOBO By HUB


    Born out of the leading local, premium quality, leather brand HUB in 2010, HOBO By HUB is for the fun loving, young at heart fashionista with an eye for accessories. In April 2014, HOBO established its popularity as the to-go hip brand for statement accessories and received anew level of recognition by fans that led to a separate identity for the label in the shape of its own retail outlet.

  28. Hopscotch


    The fastest growing children's local designer clothing and accessories brand with a current presence of six stores in Lahore and Islamabad as well as an online Estore, Hopscotch has a certain endearing charm that you can't help but love.
  29. House of Zoe

    House of Zoe

    With a background in textile manufacturing, Sobia  Malik undertakes a domestic initiative with the launch of HOUSE OF ZOE pursuing a vision of providing comfortable & stylish fashion that reflects individuality. Their flagship store was opened in the spring of 2015 in Lahore in the heart of the commercial shopping district of M.M. Alam Road in Gulberg. 

  30. HSY


    HSY is one of the largest leading premier designer labels in the country. Comprising multiple brands namely HSY Wedding, HSY Couture, HSY Ready Wear, HSY Homme, HSY Private collection, HSY Noir and most recently HSY Lawn. 

  31. ICON


    ICON Karachi, a clothing brand for the care-free, practical and modern woman who likes to wear minimalist chic, classic, urban, effortless, quirky, and timeless clothing, was started by Actor/Model Hira Tareen in April 2014. The label's cuts and designs are simple and on-trend internationally using hand picked fabrics suited to the local climate. Price points are accordingly more suitable to the local market and all collections are designed and made in Pakistan.
  32. Image


    Image has been a household iconic name long associated with high quality premium luxury in the embroidered fabric retail market, having been one of the leading pioneers of the sector since 1993. It now takes its legacy into the modern age of pret fashion of ready-to-wear and fabrics keeping to the strong signature of Chikankari embroideries. Innovating trends as well as preserving their identity, Image has developed a sublime range of embroidered materials finished with beautiful summer prints on pure cotton lawn, chiffon, and voile.

  33. Inaaya


    Founded by Naushaba Brohi, Inaaya derives it’s identity from the Arabic word for empathy. The label was envisioned and launched as a shopping platform for the global trade of handmade artisan products. With a current focus on South Asia, skilled rural women are commissioned to produce handmade ethnic fabrics and home furnishings that are then interpreted through a contemporary fashion lens and brought to life by Naushaba.
  34. Insam


    Started 2011 by Insia Sohail, Insam is a luxury label best known for its chic and wearable clothes that have an edgy, retro feel. Using sharply tailored cuts, crisp lines and sleek silhouettes, each outfit reflects excellence in quality and workmanship.
  35. Jaipur & Co

    Jaipur & Co

    Jaipur & Co is a US based Jewelry Company, with all its production in India . All jewelry is inspired by the latest worldwide trends, and made affordable by using traditional artisan techniques in silver based metals and natural stones. The quality and longevity of their jewelry is due to the detailed finishing of each item in either Gold or Palladium plating.
  36. Jiya Designs

    Jiya Designs

    JIYA Designs is a multi-brand boutique for the finest in Pakistani and South Asian designer wear. Based in New Jersey, USA, the store offers expats the chance to stay current with the latest in eastern fashion trends with their wide selection of formals, luxury pret wear, and even bridals. Apart from the New Jersey area, JIYA Designs caters to orders throughout the US via their online retail services. 
  37. Karighar by Komal Malik

    Karighar by Komal Malik

    KariGhar by Komal Malik  is the latest new curated multi-label store launched at Zamzama, Karachi to join the ranks of the finest luxury multi-brand stores in Pakistan. The store, that is the entrepreneurial venture of Komal Malik and her sister Sunya Ahmed has one very unique quality, the designer selection has been carefully curated by the team to include a diversified mix of chic, well tailored, trendy and creative clothing that meets their highest standards.

  38. Khadija & Ayesha

    Khadija & Ayesha

    Khadija & Ayesha is a highly creative design house specializing in textile design applied to both fashion and furnishings. With a love for print and experience in textural technique, this label offers everything from formal wear and pret to exclusive embossed and screen printed upholstery as well as other multi-purpose fabrics.
  39. Khas


    Every home should be special. Every lifestyle deserves some Khas.
    Stemming from the Sadaqat Group, a reputed exporter of home textiles for decades, Khas Stores were launched in Pakistan to bring the same quality of products, including home textiles, accessories, and lawn.
  40. Khayal


    Shaista Hasan's brand 'khayal'  boasts a range that spans from intricate traditional bridals and formals to contemporary Pret and party wear-portraying her signature style of elegance and class.

    Working with rich brocade,  delicate chiffon's, lace, nets and pure zardozi finished off with market and ankar hand work, Shaista makes every creation of hers opulent and unique. She takes elements from the Mughal era and incorporates a modern  touch to them. Her pret and party wear has a playful and  young appeal inclusive of trendy cuts and exquisite cutwork and motifs.

    Shaista caters to a clientele based in Pakistan, UAE and America and is available by appointment at her studio in Karachi.