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  1. A'la


    A'la by Sabeen and Samina Lakhani has been founded in Islamabad as a luxury fashion label that embodies sophistication, glamour and ease. Fashion forward with traditional appeal, A la offers exquisite pret, semi-formals and wedding wear. 
  2. Abida Dada

    Abida Dada

    For over three decades, Abida Dada has specialized in couture ranging from bridal to formal evening wear. Her signature style combines classical elegance with a contemporary perspective using intricate handicraft and vibrant fabrics to create effortless beauty. She is renowned for her signature Kashimiri resham tanka work that reflects our rich artistic and cultural heritage.

    She has been the go to designer for thousands of brides since she started her label in 1985. She now brings the same attention to detail and aesthetic appeal to her new pret line. Her new Eid collection consists of pastel hues and gorgeous embellishments. Flowy silhouettes with intricate details perfect for Eid brunches or dinners. These easy breezy outfits are a must have!

    Abida Dada caters to exclusive custom orders through personal appointments at her studio based in Clifton, Karachi.
  3. AFH - Ayesha Farook Hashwani

    AFH - Ayesha Farook Hashwani

    AFH was founded in 2005 by Ayesha F. Hashwani. Since the beginning her label has been acclaimed for her ability to strike a balance between urban chic and classic glamour. Featuring an eclectic mix of stylish cuts with unfussy details, drapery and flowy fabrics, she strives to effortlessly fuse femininity and strength in a beautiful coexistence.
  4. Afsheen Mehboob

    Afsheen Mehboob

    Afsheen mehboob is the complete designer creating casual wear, bridal couture and formals since 2000. Her source of inspiration is renaissance period floral tapestries and ancient Mughal period that defines the roots of our traditions and blend of western culture. Her collections are flowy, always changing to ensure individuality and brimming with vibrant, rich colors and embroidery patterns that are extensively sampled to perfection before being used in her designs.
  5. AIM Couture

    AIM Couture

    Eclectic jewellery label AIM Couture was established in 2009 in USA and has since grown from a small venture started by its founder Anmber Iqbal into an international company specializing in semi-precious stone jewellery with retail points in the east and the west delivering worldwide.

  6. Ali Xeeshan Theater Studio

    Ali Xeeshan Theater Studio

    Revered for his irreverent approach towards fashion, Ali Xeeshan took to the industry by a storm with his unorthodox interpretation of the fashion world and his unprecedented creativity which quickly made him one of the most sought after names in the industry. 
  7. Alkaram Studio

    Alkaram Studio

    Alkaram Textile Mills Pvt. Ltd. was founded in 1986 as a vertically integrated composite textile mill. Alkaram is a household name when it comes to Fashion Fabrics specializing in a vast range of seasonal, lawn, cotton, chiffon, and voile printed and ready-to-wear fabrics.
  8. Allure by MHT

    Allure by MHT

    Allure by MHT emerged out of the sheer love for ornaments and jewelry. Established in 2013, Mehreen Humza Tabani came up with her unique, artisanal jewelry that depicts charm, exuberance and extravagance.
  9. Amene


    A luxury loungewear brand launched in 2016, focusing on the nonchalantly elegant silhouette of the pyjamas, with its luxurious fabrics in exclusive prints.

    From total printed silk separates looks to just the shirt or pyjama styled in numerous ways, the pieces can be worn at home, with jeans for an off-duty look or in the evening for a glamorous yet effortless look.
  10. Amir Adnan

    Amir Adnan

    Packed with insatiable desire to design, Amir Adnan was charged with an energy to revolutionize mind sets and stimulate the senses of the modern eastern man. In 1992 he designed his first range of italic jeans, conventional denims block printed with a hint of ethnicity, and launched them in America. The juxtaposition of two seemingly heterogeneous cultures set the international market on fire, giving Adnan his cue to venture up the same path. This path, relatively unknown at that time, had taken him from strength to strength to the international fame which he has achieved today.

  11. Ammara Khan

    Ammara Khan

    Founded in 2002, the couture house Ammara Khan is renowned for its signature focus on supreme luxury and exquisite craftsmanship and a harmonious blend of the classic and contemporary. With a love for the ornate, Ammara Khan creates enchanting couture with a timeless view on style and elegance.

  12. Amna Arshad

    Amna Arshad

    Based in Karachi Amna Arshad's design house came into business in 2015 initially only focusing on luxury pret and haute couture, she has recently ventured into Bridal wear also- creating bespoke ensembles that are glamorous and tasteful.

  13. Amna Chaudhry

    Amna Chaudhry

    Amna Chaudhry has consistently wowed fashion mongers with her minimalist collections for half a decade. She officially branched out with the launch of her flagship store a few months ago in May'17. A lawyer with an ardent love for intricate handwork, Amna has worked under the legendary Bunto Kazmi for over five years and the designer's creations include pret, evening wear and western wear all ready to be picked off the rack!
  14. Ansab Jahangir

    Ansab Jahangir

    Ansab Jahangir has just formally launched her studio this month in Karachi however the young designer has been indulging in her passion for fashion for the last seven years. This year Ansab readies herself to take her brand to the next level, having gathered a good amount of experience and a sizeable following.
  15. Anum Salik

    Anum Salik

    Anum Salik is a young new designer with a fresh take on print. Using sultry charmeuse silks in deep rich colors Anum uses block prints deriving inspiration from the ancient Sanskrit, Chinese and Urdu scripts. Her motifs comprise of historical horse carriages, warriors and Mughal design. With her fascinating designs she creates one of a kind limited pieces perfect for semi-formal and formal wear.
  16. Arsalan Iqbal

    Arsalan Iqbal

    Arsalan Iqbal has come a long way since he first began experimenting with menswear design from his makeshift apartment workshop after graduating from the Oxford Brookes University London in 2006. After the greatly successful run of 'Arsalan & Yahseer', the designer has gone from strength to strength founding his own eponymous label; The House of Arsalan Iqbal in 2013 that includes a brand new womens wear pret line.
  17. Asifa & Nabeel

    Asifa & Nabeel

    Asifa & Nabeel represents an amalgamation of vibrant embroideries of Kelash and Sindh. The label was established 13 years ago and is well renowned andrespected for its Bridal, Prêt-à-porter and Haute Couture lines. 

  18. Asima and Rushna

    Asima and Rushna

    Asima and Rushna was founded in 2009 with the aim of designing beautiful yet affordable pret wear. The team caters to a range of smart casuals, luxury pret wear and classic formals. Their style ethos is based on understated elegance with a balance of trendy and eastern elements.
  19. Aura Art Jewellery

    Aura Art Jewellery

    Best known for using 22 carat gold with diamonds, precious stones and semi-precious stones for each and every one of its jewelry pieces, Aura Art is an iconic fine jewelry label. The brand specializes in creating a carefully crafted versatile mix of pieces that ranges from vintage polki ,kundan and diamond bridal sets to exotic one of a kind modern daily wear pieces.  Each piece is designed and brought to life by the talented Saba Talpur herself; the brains behind this classical label.

  20. Ayesha Ahmed

    Ayesha Ahmed

    Ayesha Ahmed has been creating exquisite evening wear and bridals since 2008. Her philosophy involves delicate feminine silhouettes encrusted with rich traditional handcrafts for formals and entwining modern trends into a comfortable form for pret wear. While her bridal trousseau is timeless and classic, her ready-to-wear reflects contemporary design and a colorful aesthetic.
  21. Ayesha Ibrahim

    Ayesha Ibrahim

    Ayesha Ibrahim entered the field of fashion in 1999 and has never looked back since. Her foray into prêt occurred some years back with focus on a stylized fusion of eastern wear while reflecting western mood trends. Ayesha's aesthetic has the distinct aroma of Pakistani art and traditional crafts which coupled with her diverse international exposure in various reputable fashion events has helped her to introduce innovative elements, that exhilarate and endure.
  22. Ayesha Khurram

    Ayesha Khurram

    Ayesha Khurram is an established Lahore based designer with over a decade of experience in the industry. Her collections comprise luxury formals and modern pret wear that experiments with patterns, figures, and faces and displays a bold color pallet.
  23. Ayesha Yousaf

    Ayesha Yousaf

    Ayesha Yousaf  specializes in made to order formal wedding couture as well as colorful silk screen print ready-to-wear semi-formals and daily casual wear. She is known for her delicate feminine embellishments and rich luxuriant cuts. Having studied fashion she has a strong grasp on everything from intricate handcrafts to modern and classic silhouettes.
  24. Ayesha-Somaya


    Ayesha-Somaya is a luxury women’s wear designer label best known for their Haute Couture, Prêt-a-Porter, cocktail and smart casual wear. The brand was established in 2008 by the entrepreneurial duo of Ayesha Sohail and Somaya Adnan, who teamed up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring within their eponymous label. 
  25. Bareeze Man

    Bareeze Man

    Bareeze Man was born out of experimentation with Bareeze’s high-quality embroidered fabric. Under the creative direction of Zain Aziz, a trained and passionate mechanical engineer, the brand began its foray into Eastern and Western clothing, both luxury and casual, in 2010. 
  26. Baroque Inc.

    Baroque Inc.

    Baroque Inc. is a  luxury interior and furniture design brand established in 1998. With a design studio in Toronto and retail and to-the-trade showrooms across the world in Toronto and Karachi! The Home interior brand is constantly making waves across the world with their bespoke collections including decor pieces, furniture and accessories. 
  27. BeechTree


    BeechTree fits beautifully into what Pakistani highstreet pret should be. A concept brand inspired by our year round summer, offering easy to wear understated yet stylish pieces in breathable cottons that reflect a primarily modern eastern cut and craft for the urban woman.
  28. BEIGE


    In a room full of swatches, buttons and sketches, practical and comfortable designs are created for the everyday woman's everywhere-wear.
  29. Block Seven

    Block Seven

    Established in July 2010 by Anoushay Ashraf, Natasha Qizilbash and Alizeh Ashraf, Block Seven was created for ladies based on a fashion forward style aesthetic. The collection aims to aspire confidence with its signature easy to wear western tunics, blouses, pants, jumpsuits and t-shirts for both evening and day wear.

  30. Blocked by Afsheen Numair

    Blocked by Afsheen Numair

    'Blocked' was created by Afsheen Numair in 2002 and is a label inspired by the traditional art of hand block printing however with a more signature contemporary vibe. While block print as a trend has always been a significant part of fashion in the Sub-continent, Afsheen focuses on stretching the art form to innovative modern motifs and patterns on a fresh palette of colors and fabrics to create an individual selection of stitched and unstitched shirts, suits, and home textiles.
  31. Body Focus Museum by Iman Ahmed

    Body Focus Museum by Iman Ahmed

    Iman Ahmed founded Body Focus Museum as a tribute to the modern, universal woman. The label challenges the conventional limitations of silhouettes and structured designs, discovering new depths of creativity and originality of style. 
  32. Bonanza Garments

    Bonanza Garments

    Bonanza has been a prominent name carved in the fashion retail history of Pakistan for over 30 years. A brand that was known for most of its earlier life as a winter wear and mens wear label has been completely revolutionized over the past few years to become a young trendsetting ready-to-wear name for both men and women in the world of eastern pret.
  33. Braahtii by Huma Nassr

    Braahtii by Huma Nassr

    ‘Braahtii’ by Huma Nassr is an established local fashion label specializing in eastern pret and formal wear that has gained considerable recognition in New Delhi and the UAE in particular. Recently it has branched out with a flagship store in Delhi with the aim to provide women across the border with an amalgamation of tradition with subtle touches of contemporary flavours with respect to cuts. 

  34. Brands Just Pret

    Brands Just Pret

    Brands Just Pret (BJP) is the only one of its kind multi-label platform founded by Hadi Anwar (CEO) in collaboration with Somaya Adnan of Ayesha-Somaya (Managing Director, Asia) and Hasaah Hadi (Managing Director, Middle East). BJP was developed with a structured focus to improve and innovate the consumer retail experience as well as afford new talent the necessary instruments to showcase their work on a reputable platform.
  35. C4 Fashion

    C4 Fashion

    C4 is an empowering, fashion forward and progressive online fashion brand, sparked by real life outlines. The brand illustrates and create products that enhance and con-temporize an individuals style sense. 
  36. Caanchi & Lugari

    Caanchi & Lugari

    Caanchi & Lugari is a house of exquisite brands for men and women. It was launched in 2008 with a flagship store on M.M Alam road Lahore, and has steadily grown to penetrate all the major cities including Islamabad and Karachi, The label is associated with offering high end global fashion designer accessories such as Armani Footwear, Valentino, Van Laack, Bugatti and many more. 
  37. Canary Cove

    Canary Cove

    Canary Cove by Tanya Fatah Maskatiya was born with the vision to bring joy to your little ones with a jewellery and accessories line devoted to children of all ages along with personalized home accessories to adorn their space and yours. The newly found label is specializing in an adorable and charming mix of beautifully designed ornaments both imported and locally crafted using the finest sterling silver, yellow/white-plated gold and yellow gold. 
  38. Charles & Keith

    Charles & Keith

    CHARLES & KEITH started with a vision of creating a line of innovative footwear with a clear design aesthetic for the sensible chic women. Prompted by the pursuit to be directional and innovative in the global market, the brand works closely with appointed business partners to develop at a sharp pace.
  39. Conatural


    Conatural was founded by sisters Rema Taseer and Myra Qureshi with the mission to ethically develop skin and hair care products that provide visible results by using natural and fresh ingredients sourced from organic and fair trade suppliers. 
  40. Cross Stitch

    Cross Stitch

    Cross Stitch is one of the finest retail brands in the country specialising in fabrics and prêt. The brand spun its identity from the classic cross stitch technique and evolved it to create limitless, beautiful designs rooted in the ancient art form. The label merges traditional thread work with contemporary trends, colours and cuts to offer ready-to-wear and embroidered occasion wear.