Lifebuoy held its "˜28 Days' Exhibition on 26th March at Indus Valley School of Art and Architecture to showcase Arif Mehmood, Malika Abbas and Tapu Javeri's photographs, as part of the soap brand's neonatal health awareness campaign to educate mothers about infant mortality within the first 28 days of a child being born that results from poor hygiene.

Umair Naeem released his second book "˜The Runaway', published by Tara-India Research Press, at a book launch event at Liberty Books Karachi. The launch was moderated by Yusra Askari, a print and broadcast journalist.

Internationally acclaimed ceramist Sheherezade Alam is set to exhibit the work of her collective at Studio 90, showcasing ten aspiring and established ceramists alongside herself on April 02 and 03 2016 from 11 AM "“ 6 PM at 90 Upper Mall in Lahore.

In honour of Pakistan Day, Daraz.pk- the leading online portal has announced a massive online sale event on March 23, with huge discounts up to 70% off across all retail categories at www.daraz.pk/pakistan-day-sale. Now, Pakistanis can make the best of this holiday, put their favorite patriotic song on repeat and indulge in some blissful retail therapy!

Gul Ahmed, Pakistan's premium textile powerhouse launched its new Spring/Summer lawn collection volume 1 on February 26, 2016. The launch at Dolmen City Mall became a center of attention for the media, blogger community, fashion fraternity as well as avid shoppers as they flocked toward the store to catch a glimpse of the latest collection.

Khaadi Khaas, in collaboration with Swarovski, presents its collection called 'Translucent'. The collection reflects upon Swarovski's high quality finishing and Khaadi's niche in hand woven fabrics.

GENERATION, a brand known for backing each collection with an interpretive emotional thought mechanism manifested in a very real and sound creative aesthetic rooted in the essence of a Pakistani girl, reveals the story behind 'Manjeet' for SS'16.

Insam by Insia Sohail, the popular pret brand known for stocking at the hottest multi-brand stores in Pakistan and the UAE, recently opened their own flagship store in the heart of the city's luxury hot spot in Bukhari Commercial Area Karachi. Founder Insia Sohai has built a strong reputation over the years for her contemporary aesthetic born out of the traditional and the ajrak print is one of her signature marks.

Daraz.pk has handpicked and styled four looks from their trove of fashion and accessories collections to dress up your man for whatever you have planned this Valentines Day!

The HOBO by HUB Sale continues this weekend with great discounts of upto 70% on all collections in store. Offering the complete accessories solution with everything from formal wear to street style shoes and handbags, stock up on some great styles in heels, ballet flats, wedges and handbags and clutches. Visit any of their many stores located nearest you this weekend, here's a look at a quick preview of what's in store.

A must visit for all classical romance art enthusiasts, the Art Citi Gallery exclusively exhibits the latest collection of paintings and sketches - Linear Concepts by eminent artist Abrar Ahmed opening on 6th Feb and continuing till 12th Feb.

With the weekend kicking off early this week, there's more to look forward to and you can get a head start on your new springwardrobe! Be sure to visit the reveal of the new SS'16 multi-designer exhibitions this evening at Brands Just Pret, Dolmen Mall, Clifton, Karachi! Showcasing with a fashion presentation will be JV Couture, Zainab Hasan, Cimyra, and Ayesha Somaya!

Leading multi-designer store Brands Just Pret are poised to host their first fashion event of 2016 with a wholesome exhibition of festive ready to wear clothing and semi-precious statement jewellery by designers Myra , Kotak and Eiraj Sana showcasing their latest collections. Start of the new year with some eclectic pieces from the selection if you're in the city this weekend!

Daraz.pk has announced a two-week Winter Clearance Sale (https://www.daraz.pk/fashion-clearance-sale/) welcoming 2016 with incredible deals and discounts, up to 80%, across your favourite fashion brands, including Generation, Origins, Ego, AlKaram Studio, Nine West, Gul Ahmed, CULT, Hush Puppies, Bath & Body Works, Wet n Wild, Tissot, Fifth Avenue and many more on Daraz.pk.

It's raining end of seasons sales and we're not complaining since a new year does call for a new wardrobe! One of your go to ready-to-wear casual chic brands is having a big fat sale that you do not want to miss. Featuring a wide selection of laid back fuss free eastern and western wear that comes in solids, digital prints and geometric patterns at up to 70% off, Daaman gives every woman the best new year present with this massive steal! Check out the full range in stores and online at www.daamandesigns.com

Kapray,a retailer brand that ranges from Menswear, Womenswear, Childrenwear and Shoes to Home Textiles and Accessories, has launched itself by opening six stores in different parts of the country. The company, which prides itself on crafting unique one-of-a-kind clothing line to fit a complete spectrum of the most simplistic people to the out-going do it all sorts, has made its appearance in Karachi,Hyderabad, Lahore and Islamabad with an assortment of various events and activities.

One design house to add to your list of designers to be familiar with this season is Weave by Mubashira Usman. With elegance being at the heart of the label, all Weave creations brim with quaint details that ensure the woman wearing them stands out. All set to showcase their Muse Luxe collection tomorrow December 19th at L'atelier in Islamabad, take a look below for a sneak peek from this must visit event that promises to deliver luxury at affordable prices.

With a fast growing popularity for its hip statement accessories, Hobo by Hub opens another outlet at Xinhua Mall in Lahore. Expanding at full speed, this is the brand's 9th outlet launch within a short time frame of a little less than 2 years! Having blossomed into a complete accessories design house, the shiny new outlet like all the others offers a complete diverse line of footwear, handbags, scarves, jewellery, sunglasses and small goods.

YELLOW, the international highstreet western wear fashion house announces its annual sale with up to 40% discount nationwide on both menswear and womenswear. Customers can also pick from the new arrivals from the winter collection that is available at all YELLOW retail outlets across Pakistan.

The trendy child of leading leather retail HUB, HOBO by HUB has just launched another stand alone store this time at everyone's favourite, Dolmen Mall. Clifton, Karachi. Officially opened on 5th Dec, the store offered a flat 20% discount from 5th-8th Dec to celebrate their new launch.

Hopscotch, the premium kidswear brand for 0-12 year olds, inspired by the color and joy of childhood, is participating in Pakistan Fashion Show on Friday 27th Nov, 2015. The fashion show will be held at the Royal Palm Country Club. Kids from various schools in Lahore will participate in the ramp walk to display the latest winter collection of the brand, "Bright Winter Days".

One rising designer name you should familiar with for the winter wedding season is Saleha Qureshi, better known for her pret-wear under the label of Saleha. With plentiful experience to her credit under the designer's earlier label; Slate and having learnt the craft from her Aunt and legendary couturier Faiza Samee, Saleha announces the launch of her first Festive Collection for her eponymous label on November 21, 2015 at her Flagship outlet in Karachi.

Inspired by classic and victorian styles, the Asifa Nabeel Lifestyle Couture exhibition is happening today in Lahore from 6pm to 9pm at 241-Y, Commercial Area Phase 3, DHA, Lahore. Don't forget to stop by and choose a truly regal antique looking piece for your home. For a preview of what to expect, take a look at below!

With countless international accolades to his name and a legacy of couture greatness, Deepak Perwani re-launched the label's online E-store; www.deepakperwani.com, with an all new and easyto use look. The web store offers the brand's complete range of menswear collections along with their latest women's wear lines comprising of pret, formals, and bridal couture. Catering to worldwide orders and delivery services, both local and international.

Zoe Viccaji "“ the disco diva in collaboration with Salt Arts brings disco back to the Karachi night with "˜Jaanay Do' "“ a new track from her upcoming EP album. In 2015 Zoe joined hands with Salt Arts to visually and conceptually manage the release of this track along with developing her new look, and her re-emergence as a multi-faceted, mid- career artist from Pakistan. Jaanay Do is the first track that has been released so far. #bringingdiscoback #saturdaynightdisco #zoe #saltarts

Babyshop presents the first of its kind Kids Music Fiesta and and storytelling activity at their Dolmen Mall Clifton Karachi outlet on 20th Nov. A live show will be hosted and Funky Monkies will perform 6-8 original custom made songs that will be fun and easy for the children to listen to as well as have a narrative that will drive the children's imaginations.

We love makeovers! It is so much fun to look at before after pictures of yourself and when applied correctly make up can do wonders and give you the supermodel confidence you didn't even know had! If you're in the process of perfecting your application skills which one can always brush up on as there are new tips and great products out there all the time, add MM Makeup to your list, the only halal certified cosmetics brand in Pakistan.

One of the most awaited awards shows of the year, the Masala Awards were held on 5th November, 2015 in Dubai. Honoring the incredible triumphs of the Asian community in the UAE, the Masala! Awards represented the best the region has to offer. The gorgeous Mahira Khan won the Award for Best Actress while Farhan Saeed was awarded the Most Promising Singer.

Starting 9th of November, Turbooz.com an upcoming fashion estore will be housing most of leading multi-brand store Latelier's collections for online purchase, both from inside and outside of Pakistan. A project of NetSol Technologies, Turbooz.com is working with MCB to process international payments allowing expats and Pakistanis living abroad to order from home.

Shopping for your little ones can actually be much more fun than splurging on yourself especially when it comes to adorable winter clothing! The weather has thankfully already started changing and it's time to restock your tiny muffins warm clothing wardrobe.