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The Bridal Expo reveals their list of participating designers and brands!

27th, October 2016

The Bridal Expo 2016 is set to bring together Pakistan's most popular fashion designers, makeup artists, event managers, photographers and videographers, caterers, jewelers, interior and furniture brands, confectionary specialists and more all under one roof as a one stop shop for weddings!

Prebookings: Khas Winter Collection!

18th, October 2016

Khas is launching their latest winter collection very soon, so start pre booking your outfits ladies to get these stunning prints featuring vibrant colors and lovely motifs. Choose your favorites before it's too late!

Opening of Hobo by Hub outlet at Emporium Mall, Lahore!

19th, September 2016

Hobo by Hub recently opened their largest and most magnificent store at Emporium Mall, Lahore.The outlet offers a large variety of shoes, bags, scarves, sunglasses, wallets, vanity and jewelry boxes. A definite must see!

Nishat Linen's Extravagant Eid Sale!

10th, September 2016

Nishat Linen celebrates this glorious Eid season with an extravagant style sale of flat 30% off starting from 9th September 2016 till Eid Day.

RnB kids wear "Peachic" exhibition at Brands Just Pret

01st, September 2016

RnB is exhibiting their kids collection "Peachic" at Brands Just Pret, Dolmen Mall Clifton Karachi starting today (2nd September) till the 4th of September. Offering a range of vibrant, trendy and fun pieces for your little ones to rock this Eid, be sure not to miss this!

BRANDS JUST PRET'S MULTI DESIGNER EID EXHIBITION!

24th, August 2016

Eid is rolling around once again and it's time to gear up and get shopping ladies! Brands Just Pret is having an Eid exhibition at Dolmen Mall, Clifton, Karachi from from the 25th to 28th of August. Featuring fresh new brands including Karishma Talreja, Dot by MariumK and Shumaila & Sidra.

PKDL Exhibit at APPNA 2016!

01st, August 2016

PKDL will be taking part in the APPNA exhibition 2016 in Washington DC, being held at the Gaylord National Resort and Convention Centre from the 4th-7th of August.

Chaand Raat Week at BRANDS Just Pret, Karachi!

30th, June 2016

Mark your calendars! Brands Just Pret will be showcasing their biggest exhibit of this season at their Dolmen Mall Clifton flagship store from the 1st of July till Chand Raat on 6th of July, with a great line up of young emerging talent creating fresh, festive and summery designs perfect for Eid!

Mehreen Noorani to take part in the Fashion Parade in London on May 31st

28th, May 2016

Mehreen Noorani is a Dubai based Pakistani designer taking part in the Fashion Parade on the 31st of May 2016 in London at the Mandarin Oriental. The resort and pre-fall collection being showcased is called 'All laced up with fringe benefits' Its a range of classic edgy outfits in delicate nets and lace with elegant 3-D hand worked sequins, pearls and beads! A versatile and demi-couture collection inclusive of chic separates and international cuts and silhouettes- perfect for wearing to resort cruises and transitioning into the fall season.

Image Fabrics Store opens in Lahore!

11th, May 2016

Image Fabrics, pioneer of Chikankari fabric in Pakistan, has recently launched their first retail outlet in Lahore. The newly launched flagship store in Lahore is their third store in Pakistan, after two outlets in Karachi.

Pakistan Fashion Week season 9- London

29th, April 2016

Pakistan Fashion week is the brainchild of Team Riwayat which is headed up by a team of directors from across Pakistan, India and the United Kingdom:Adnan Ansari, Co-Founder and Creative Director, is an award-winning designer combining a successful TV and events career with 24 years fashion experience.

WOW - WOMEN OF THE WORLD FESTIVAL LAUNCHES IN KARACHI

27th, April 2016

The British Council Pakistan and London's Southbank Centre are bringing the first WOW - Women of the World festival to South Asia. Organized by the British Council and six local organisations in collaboration with Southbank Centre, WOW will launch on 1 May 2016 at the Beach Luxury Hotel in Karachi, Pakistan, providing a platform to celebrate women and girls and examine the obstacles that prevent them from achieving their full potential.

Kamiar Rokni 'Ambassador of Fashion' meets Excellence Creme by L'Oreal Paris for the "ªArt of Color Campaign

19th, April 2016

The world's leading beauty brand, L'Oreal Paris Excellence Crème introduces a bold and radiant hair color campaign, the "Art of Color". This campaign brings to life the synonymity of art and hair color. Excellence Crème has collaborated with one of the most renowned and respected names in Pakistan's fashion industry, The House of Kamiar Rokni under the prestigious "˜Ambassador of Fashion platform' which aims to introduce all-encompassing beauty and fashion trends.

Summer Of Sapphire S/S'16 Lawn Collection Vol. II to Launch Nationwide Today!

18th, April 2016

Pakistan's leading high-street and retail brand Sapphire is set to launch the second volume of their coveted Spring/Summer 2016 Lawn collection, Summer of Sapphire. Available in stores nationwide from the 18th April, 2016, the collection is an embodiment of Sapphire signature pastel hues punctuated with quality light weight fabrics, floral and feminine prints.

LAHORE MUSIC MEET 2016

04th, April 2016

The second edition of Lahore Music Meet 2016 [#LMM16] took place on Saturday 2nd April & Sunday 3rd April 2016 at Alhamra Arts Council Mall Road, Lahore from 12:00 pm to 8:00 PM.

The Official First Look at ARY's Film 'Dobara Phir Se'

04th, April 2016

ARY FILMS have released the official first look of their home production Dobara Phir Se, produced by Salman Iqbal, co produced by Mehreen Jabbar & Jerjees Seja, starring Adeel Husain, Hareem Farooq, Sanam Saeed, Ali Kazmi, Tooba Siddiqui, Atiqa Odho, Shaz Khan, Musa and directed by Mehreen Jabbar.

Collectibles launches Third Multi-Brand Store Movements in Pakistan

30th, March 2016

Collectibles announced the launch of their third new multi brand showroom Movements at The Place Nueplex. Meticulously crafted and highly detailed, a mechanical wrist watch is more than a time telling device and is also for every age group. It can be a bold fashion statement, a quality investment passed down through generations and a signifier of good taste and culture.

Lifebuoy Exhibits "˜28 Days' at Indus Valley School of Art and Architecture

30th, March 2016

Lifebuoy held its "˜28 Days' Exhibition on 26th March at Indus Valley School of Art and Architecture to showcase Arif Mehmood, Malika Abbas and Tapu Javeri's photographs, as part of the soap brand's neonatal health awareness campaign to educate mothers about infant mortality within the first 28 days of a child being born that results from poor hygiene.