Pakistani families celebrate weddings hosting events and family gatherings leading up to the ceremony. Aside from the main functions that include the Mehindi, Barat and Valima, there are numerous other preliminary happenings followed by post-wedding dinners. As a parting gift the family of the bride a dowry for the bride to take with her when she settles into her new home. The bride's family creates a collection of formal suits in eastern traditional designs for her to wear to these post-wedding festivities.

The world’s number 1 beauty brand L’Oréal Paris launched its ‘I Am Worth It’ campaign’ to raise awareness and highlight L’Oréal’s commitment towards women's empowerment in Pakistan at the 2019 PFDC L’Oréal Paris Bridal Week.

Long gone are the days when Karachi was known as the city of lights. It is now more apt to call it the city of bazaars. Every neighbourhood in this megacity has a bazaar of its own and to make it even better, the ambience of the chaotic yet colourful shopping spots in itself brings so much vigour to city’s heaving landscape.

Nesvita has always been an ally for women, constantly asking them to prioritize their health. The campaign, “Woman of Strength” was all about creating awareness to help women understand the needs of their own body and determine what could help them in living an active and full life. This campaign received a lot of positive feedback and the slogan, “Bones strong, tou mein strong” inspired women to include Nesvita in their daily lives.

If you're a shopaholic, and a food lover, you are probably always on a look-out for reasons to splurge and celebrate. If that's the case then mark your calendars from 9th June - Chand Raat, to experience Pakistan's first Eid Souk.

Alkaram's festive collection features premium, top of the line fabric- a celebratory collection just in time to ring in Eid 2018! With brand ambassador, Ayeza Khan showed up at the store for their new collections' launch!

The Lux Style Awards 2018 nominees have been announced! Check out your favorite categories here!

New Year is here & so is Dolce Vita Home's latest gorgeous collection 2018! If your New Year's resolution list has something regarding reinventing your home fashion or furnishing it from the scratch then Dolce Vita Home is the perfect place for you to visit.

Fashion for a cause; The First Step Foundation has been a leading presence in creating work opportunities for the women of Karachi- the foundation specializes in skills training women in four different zones of Karachi.

Khaadi, Pakistan's premium clothing and lifestyle brand, launched the world's largest Khaadi store on 11th November, 2017 at Lucky One Mall.

Swarovski, the global leader in cut crystal and fashion jewelry, recently hosted the second edition of the Sparkling Couture exhibition at the Madinat Arena in Dubai. Taking place two years after the first ever edition, Sparkling Couture Infinity, was inspired by the concept of Infinity and the endless possibilities for creativity and innovation.

A big night for Khaadi as the brand was awarded special recognition for "˜Outstanding Achievement in Brand Development' category at the HUM Style Awards, 2017. Shamoon Sultan, CEO and Founder of Khaadi, credited teamwork for his success when accepting the award at QMobile Hum Style Awards, and that he was lucky to lead a team of such dynamic people.

Dolce Vita Home is Pakistan's first conceptual Luxury Home and Sleep Store. It aims to offer the best of luxury furniture & home decor items to the people who enjoy a unique taste in decorating their homes. Rich in variety, it covers all the moods of a homeowner, offering furniture that gives a glamorous feel- from quirky statement pieces to those lazy days when you just want to sit back home and relax; Dolce Vita Home caters to everyone's home styling needs.

One of Pakistan's most popular clothing brands, Tarzz has joined hands with Goto.com.pk to bring the most peppy and vibrant clothing range to its customer all across Pakistan. Inspired by the natural hues of nature blended with the most aesthetically pleasing designs, Tarzz fast gained its popularity amongst fashion enthusiasts and became the top choice of many men and women in Pakistan. Setting a benchmark in the traditional clothing market for Pakistan, Tarzz's breathtaking range of digital and embroidered prints are a must-have in your wardrobe.

Kick starting Independence Day celebrations in full gear- People were seen holding their breath as Peek Freans Sooper attempted to break the World Record for the "˜Largest Cookie Mosaic' on 14th August, 2017!

Every girl loves a good sale! Bringing you the best sale for the summer season; Hobo by Hub is offering up to 60% off on Hobo's shoes, bags and accessories! Rush to any of their retail outlets across the country or shop online at www.hobo.hub.com.pk.

Gear up and get ready to go on a major shopping spree! Ladies across the pond you're in for a treat! APPNA is set to host their 40th Annual Doctors convention- held at Rosen Shingle Creek, Orlando, Florida from July 6-9 featuring selections from Pakistan's biggest and brightest designers including PKDL, Sania Maskatiya, Ensemble, Faiza Rehman, Rabia Wahab, Umsha by Uzma Babar, Morri, Saira Shakira and many more!

Daraz Mobile Week is almost here and we've composed an enticing list of the 5 most fashion-forward, stylish phones you can expect to buy on amazing discounts during Mobile Week. All of these are available at Daraz.pk. The one impressive quality they all share is their ability to unite efficient performance with stunning looks. Who said smartphones can't have beauty and brains? Check them out now!

The R5 aesthetics and health care is a revolutionary health care clinic that uses innovative technology to repair, restore, regenerate and rejuvenate the skin, body and joints. With a state of the art clinical team comprising cosmetologists, physiotherapists, dietitians and dermatologists led by world renowned plastic surgeon- Dr Mohammad Al Jawad, R5 is a one-step solution to making the most of your youth defeat age and acquire the body shape and look which are your true potential! For further information: www.r5aesthetics.com www.r5aestheticsfoundation.com www.mohammadjawad.com

Delphi is pleased to announce its pre-ramzan sale at our Karachi studio on 11, 12 and 13th may 12 to 5pm (Thursday, Friday and Saturday)- all days inclusive. Selected items flat 30 percent off. Don't miss your chance to own your very own Delphi at great prices! Please call on +92 320 8355607 for details.

Lahore, Pakistan "“ May 2017, Cresset Technologies, Pakistan's leading e-commerce fashion power-house, announced today the launch of Pakistan's first personalized online-shopping experience, Bridals.pk. It is a one-stop, Omni-channel platform driven by fashion experts, who are catering to clients worldwide 24x7. This highly anticipated platform will showcase bridal and formal masterpieces for some of the most celebrated Pakistani couturiers.

Renowned fashion & jewelry designers from Pakistan and India participate for the Ramadan Trunk Show

The PKDL team is kicking off the road shows for Spring/Summer 2017 and will be having two major trunk shows in the coming weeks.The first exhibit is in Chicago on April 22, 2017 and the second exhibit is in Houston on April 30, 2017

Recent decades have seen an emergence of research and scholarship that finds at its focus the subject of modern and contemporary art of the larger South Asian region, and particularly in the context of a decentralized network of configurations and manifestations that do not seek to either align themselves with Western conceptual and methodological perspectives, or see such practices as an act of mere mimicry within this context.

Pakistan's biggest Fashion Force, HSY and pioneering luxury e-commerce retailer, Fabbitt.com, join hands to preview HSY's PSFW 17 collection "˜Paranoia' and unveil the cover of a new monthly online publication "˜MODE' featuring select pieces from HSY straight from his #PSFW17 collection "˜Paranoia', modelled by popular television and film actress, Syra Shahroz. The new publication, "˜MODE' will function across all digital devices; tablets, desktops and smart phones.

Pakistan's premium clothing and lifestyle brand, has launched an exclusive Khaadi Lawn two piece collection via their retail network and their e-store.

KHAS has taken the fashion and home industry of the country like a storm. With its superior quality bedding and beautifully crafted ensembles or clothes KHAS has mesmerized the hearts of audiences all over.

Don't miss out on the sale of the season! Hobo by Hub is hosting their Winter sale!

We are kicking off the year 2017 with the most exciting offer ever by a fashion brand - 100% cashback offer by Khas Stores.

"The Winter Season has kicked off with amazing Fall offers from leading fashion brands. But one of the most prominent offers of this year comes from the fashion giant house KHAS. KHAS premium home and fashion collection has stunned the audience its vibrancy in colors and variety in designs using to accentuate the supreme quality fabric for women and home alike. And the icing on the cake has been the up-to 50% Fall Sale offered currently, which has taken the brand sales across the roof. So rush to your favorite KHAS store now because KHAS Sale On Hay".