What’s In Store: Zainab Chottani’s Glamorous Eid Festive Collection!
A designer who stays true to her brand ethos and knows how to cater to everyone’s individual style- Zainab Chottani…
Exhibition Hit List: Wardha Saleem Festive Eid 2018 Exhibition!
Wardha Saleem’s latest collections consist of a whirlwind of fresh new hues, trendy silhouettes and unique hand crafted embroideries! This…
What’s In Store: Step Into The Festive Season With ‘Scherezade’ By Saadia Asad X Ittehad
Mawra Hocane gracefully takes on the role as the face of Saadia Asad in collaboration with Ittehad textiles this festive…
What’s In Store: All Eyes On Sana Safinaz ‘Muzlin Eid’ Collection!
The anticipation of Eid brings a special kind of joy to every woman- Eid shopping has got to be one…
Ready, Set, Shoot!: Zainab Chottani Launches Her Chikan Kari Collection!
Known for her signature aesthetics, intricate embellishments and sophisticated craftsmanship, Zainab Chottani has also gained global reputation in wedding wear…
Trend Alert: Basic Summer Kurta’s Are Back With A Bang!
Sweltering heat waves and humid weather; you know summer has arrived- wearing fitted clothes becomes a task and that’s when…
The Secret Word: Ayesha-Somaya Gear Up For Their Lahore Store Launch!
Ayesha-Somaya is a luxury women’s wear designer label best known for their Prêt-a-Porter, cocktail and smart casual wear. The dynamic…
Exhibition Hit List: Blocked by Afsheen Numair’s Spring/Summer Exhibition On The 10th Of March!
Afsheen Numair is back at it again with her latest range of trendy block print ensembles just in time for…
Exhibition Hit List!: Faiza Rehman’s Spring/Summer’18 Exhibition On The 3rd Of March
Faiza Rehman is an emerging name in the fashion industry -having her brand emerge since 2008; the designer seems to take her…
What’s In Store: Products We Loved At BTW’s Karachi Store Launch!
By The Way opens it’s doors in Karachi- and it’s safe to say we were all anxiously awaiting the launch…
What’s In Store: 10 Luxury Pret Ensembles By Shamsha Hashwani We Want Right Now!
From velvet to chickenkari to silk, Shamsha Hashwani has woven pieces that will make any type of woman feel beautiful…
What’s In Store?: Khaadi’s Eclectic Winter Collection!
This just in! Khaadi’s new winter collection has hit stores nationwide and we can’t wait to get our hands on…
What’s In Store: Reviving Old World Crafts- Khaadi Launches Chapter 2!
Khaadi takes a step forward by taking a step back- introducing Chapter 2 by Khaadi; the new brand embraces old…
Ready, Set, Shoot!: Look The Part This Independence Day in Zainab Chottani’s Azaadi Collection!
The festive month of August has finally arrived and the first thing that comes to our minds during this time…
Whats in Store?: Summer Time Bliss With Khaadi’s Luxury Collection!
Khaadi, the country’s leading high street brand has launched its new Luxury and Midsummer three-piece collection just in time for…
What’s In Store: Mid-Summer Monsoon at Khaadi!
Bright prints, rich colors and trendy patterns-Khaadi has it all this summer! The brand recently launched their highly coveted Mid-Summer…
What’s In Store: Elan’s Luxury Pret, Basic Pret and Vital Collection launches Just In Time For Eid!
The power house that is Elan has recently launched their luxury pret, basic pret and vital collection nationwide. A game…