Sania Maskatiya And Zara Shahjahan Shine On Day 1 Of PFDC!
Sania Maskatiya – Isfahan Their new spring summer evening wear line had everyone swooning. The signature Sania Maskatiya embroideries must…
What’s In Store! : Sapphire’s Fabulous Six Lines!
With the launch of Sapphire’s massive new retail space at Dolmen Mall, Karachi it isn’t just their store that has…
What’s In Store! : Zaha’s Fly Winter Drop Four Hits All The Right Notes!
When Zaha comes out with a new drop, you know it means a trip to your nearest Elan store or…
Ready, Set, Shoot! : Crimson Luxe By Saira Shakira 2018!
If you fell in love with their Luxe collection which debuted in 2016, then you will be swooning over Crimson…
Ready, Set, Shoot! : Qabool Hai By Nomi Ansari!
The term “Qabool Hai” is exchanged when a man and a woman promise themselves to each other on their wedding…
The Secret Word: Khadijah Shah Presents Zaha!
The Pakistani fashion industry continues to develop with each passing year. New designers and new brands are introduced, and everywhere…
What’s In Store : Misha Lakhani Goes On Sale!
When women proclaim they’re wearing Misha Lakhani, either at an intimate gathering or a widely attended wedding reception, they admit…
The Secret Word: Maria Asif Baig Talks Manara!
Pakistani fashion has been revolutionized by each new brand that has come forth. Every year, fashion enthusiasts and aspiring designers…
Ready, Set, Shoot! : Neelo Allawala And The Millennials!
A woman with a flare for fashion and designing, Neelo Allawala has always remained true to her calling – weaving…
Ready, Set, Shoot! : Eid Time with Farah Talib Aziz!
The summer is steadily approaching, and that means Eid! It’s time to clear some space in your closets and refresh…
Project Runway: HSY Turns 24!
HSY is unarguably one of the most recognized names in the fashion industry as well as the region. He started…
Ready, Set, Shoot! : Outfitters Sing A Rhythm of Summer!
Rhythm of Summer is the wave you need to catch! For nearly 15 years, Outfitters has been the pioneering clothing…
The Secret Word: Zara Shahjahan’s Traditional Brand Aesthetic
Her brand has seamlessly maintained their aesthetic by portraying stories from within the soil. The designer, Zara Shahjahan, is a…