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IDEAS brand new line of fragrances is an aromatic delight for everyone!
What's in Store

IDEAS brand new line of fragrances is an aromatic delight for everyone!

Perfume is the crowning glory at the end of our dressing rituals and with the weather playing a cruel joke on us this summer, we are more than excited about this latest announcement by the fashion giant, IDEAS. 

The inaugural collection consists of 42 perfumes ranging from Eau de parfum in 100 ml, 50ml and 25 ml bottles, deodorants, body mists for men and women, and perfumes for kids. All of the products are made with the highest quality of fragrances that project interesting notes of bergamot, and fruity florals, combined with cedarwood, amber, and patchouli, which will give you the level of confidence for your everyday life.

Let’s dive into our top picks from IDEAS new line of fragrances to take your style game to the next level.

Onyx is a blend of Bergamot, Pink Pepper, Cherry & Orange with Vanilla, Cedarwood, Violets and Amber adding to the cosy spiciness of this scent giving it a lovely woody oriental feel. This perfume radiates freshness and class on the backbone of ambers which gives it amazing longevity.

Gravity leans on a fresh scent that releases bursts of Bergamot, lemon, and neroli in the opening and then leads to the sharp heart of crisp apple, teak wood, and rose. The base notes of vanilla and labdanum mesh together for a warm, rich fragrance that lends a sense of mystery as it lingers on the skin. In short, a perfect blend of freshness and masculinity in a bottle.

And then onto our favorite category, the women’s perfume range

Our top pick here is Spring Times and as the name suggests, the fragrance simply transports us to the lovely, floral spring. It’s definitely a feel-good perfume that opens with green notes, Red berries and Pink Pepper giving way to the floral aroma of Freesia and Violet with fresh floral notes of Lily, Peony, Lilac, Jasmine, and Geranium at the heart. This scent is as uplifting as fresh flowers after Spring rain.

Poem is a joyful union of fruity and floral scent that begins with notes of citrusy black currant. Its gentle floral heart includes Rose, Magnolia & Lotus which rest on a foundation of Cedarwood, Sandalwood, Amber, Musk.

Stardom is a classic floral musk with a truly intoxicating scent. The scent opens with citrusy notes of Sicilian Mandarinwith a bouquet of floral notes at heart. These include Pink Peony, Damask Rose, Apricot, Peach followed by rich base notes of White Musk.

Velvet Majestic is a wave of freshness in a bottle. This fruity-floral musk has a very sensual feel to it with Magnolia, and Frangipani at its heart grounded by base notes of patchouli, musk, and amber. This perfume is surely a pleasure for fragrance connoisseurs and lovers of niche fragrances.

The range sounds like heaven in a bottle. So, what are you waiting for? IDEAS FRAGRANCES is available in stores and online from the 15th of June 2022 at Check it out and make the most of your summers.

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