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Image’s latest collection ‘Lawnkari® ’22’ is a work of art
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Image’s latest collection ‘Lawnkari® ’22’ is a work of art

Image makes it to the list of Pakistan’s most iconic and famous clothing labels. Over the years, Image has established a loyal clientele for itself because of quality, artistry, and the sheer magnificence of their clothes. Each Image garment is a work of art in its own right and stands the test of time. Whether it is the design, tailoring, or the fabric, Image scores brownie points in each department. The brand places the sartorial choices and comfort of Pakistani women above everything else.

With that same spirit, Image has recently dropped their latest luxury lawn collection called Lawnkari® ’22. The collection features stunning 3-piece unstitched dresses, each one more gorgeous than the other. Think of it as a premium lawn canvas that has been splashed with colors but instead of paints, it is smeared with chikankari and schiffli embroidery; Image’s signature embroideries.

The shirt of a shalwar-kameez outfit is the ‘make or break’ aspect of it. This is why the shirts in Lawnkari are designed with in-built laces and laser cut-work to make them stand-out effortlessly. Calling it ‘Hassle-free lawn’ wouldn’t be wrong because it spares you the tediousness of getting your tailors to do appliqué work and paying hefty prices for it.

That’s not all. Image takes pride in the design and execution of their dupattas. When paired properly, a glorious dupatta can make heads turn and add panache to your Eastern look. Lawnkari has digital-printed dupattas in chiffon and Silk as well as embroidered voile ones for you to choose from, according to your taste and mood.

The Lawnkari collection boasts of the brand’s most vibrant designs yet so there’s something for everyone. The clothes have been designed with a whirlpool of colors that will compliment distinct tastes, preferences and skin tones of the brand’s customers.

The collection is inspired by places around the world. There are traditional ethnic motifs and Tukri work, as well as pieces that will remind you of classic European architecture and the modern era. The attention to detail is what makes the collection sing.

Each time you put on a Lawnkari suit, you will feel a sense of familiarity and comfort because of the breathable fabrics. So if you are wondering how to tackle summer, Lawnkari is your answer this season.

For those who are unaware, Image is the first local E-commerce label that was listed on Amazon, the world’s largest E-commerce platform.

Adding to its list of accomplishments, Image was recently honored with the the ‘Prime Minister’s Excellence Award’ at the National e-Commerce Convention for its noteworthy performance in the E-commerce sector and for taking its operations global through Amazon.

To check out the new Lawnkari collection, visit Image’s website and stores in all prominent locations of the country. 

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