The onset of winter calls for certain sartorial changes; we tend to replace the breathable, lightweight styles of summer with warm, comfortable and thick yet trendy and statement-making pieces. Alkaram Studio’s Winter Collection 2020 is all that and more. With a diverse range of both dark winter tones and vibrant hues, the choices are endless. Alkaram offers 140 unstitched articles for fall/winter wear with printed khaddar suits and dupattas catering to the variable temperatures in the country.
The new collection has something for everyone. A rich color palette crafted with intricate embroidery over khaddar and Viscose suits, the timeless outfits are complemented with printed Khaddar dupattas to add a touch of warm elegance. The collection encompasses pretty floral motifs which are appealing to the eyes and incorporates modern design work, such as geometrical prints which are up to trend. The edginess of the geometric prints stands out against the femininity of the soft floral designs. Showing us how to rock these avant-garde designs, the Alkaram women went on a trip to Nathiagali where they flaunted the winter wear on mountain tops and against the backdrop of grand waterfalls.
Elegance meets tradition in this iteration of Alkaram Studio’s eminent classic line. With embroideries and patterns in fiery hues of burnt orange or a deep crimson haze, these pieces look like artworks. The jewel-toned ensemble with floral imagery in digital prints don’t just look pleasing to the eye but are also an ode to timeless fashion staples.
This collection of exquisite design on high-class fabric has resulted in the breakthrough of a one of a kind retail brand that opens its doors to crowds of eager shoppers daily. Alkaram Studio is your go-to brand this winter offering versatility to the Pakistani woman who wants to keep warm but be fashionable at the same time.
Check out the new collection in-store and online.
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