In The Spotlight!: Maryam Motiwala Of Emm’s Bakes Shares Her Passion For Baking!
Everyone has a craving for something wholesome and sweet, with a hint of that homemade feel. Maryam Motiwala of Emm’s Bakes aspires with her small business to not only deliver desserts with her touch to them, but she also manages to make them look and taste great. We had the small pleasure of trying out her brownies and cookies as well as her banana bread and we have to say, we wouldn’t mind snacking on those! From growing up in a house filled with the smell of fresh cookies to branching out of pre made mixes and making things from scratch, this young 20 year old shares her journey as well as how passionate she is about baking! Scroll down to check out more!
Tell us about how your admiration for baking began? Did anyone influence you?
As a child, my aunt used to bake a lot and just having the whole house smell of freshly baked cookies was probably the main reason why I began baking myself. I mean, who wouldn’t want that? Apart from that there was this show called Big Chef Little Chef I used to watch, and I believe that is what also got me inspired to try my hand at it
You’re studying at Indus and you’re only 20 years old and you’ve got your own business, tell us how you manage your time?
Well to be honest, I’m not the best at time management. So completing my assignments on time while making sure all my orders are ready can get super tricky because both things are totally hands on. But I enjoy what I’m studying and I enjoy baking, so it works out somehow
How was the transition from making things from readymade ingredients to making from scratch?
For the longest time I used Betty Crocker cake mixes until my parents made me realise that I couldn’t fulfil my dream of being legitimate pastry chef if I went on using pre made mixes. So, very reluctantly, with lots of fails, managed to make everything from scratch. And to be honest, now everything looks and tastes so much better!
Would you say your education at Indus prepares you for being a young entrepreneur?
Well, I’m studying Graphic Design and I feel it gives me a better sense of judgement and aesthetic. Apart from that I do see a major change in the thought process going into the marketing of my products!
When did you decide to start your own business?
Unofficially I started it about 6 years ago! But that was when only my family would buy my stuff just to encourage me hahaha
With the current situation and ingredients running short, how do you compensate when faced with orders?
As much as I’d love to support the local suppliers, unfortunately the flavours and quality are just not up to the mark yet. So with the pandemic and flights being halted, it did become difficult to find some of the ingredients I use. But thankfully a lot of my suppliers have been able to somehow procure the ingredients even during these times!
Would you say baking is your passion?
Yes! I do believe it is my passion but that is one of the reasons I’m afraid to make it a full time job. I don’t want it to become something I get overloaded by and tired of, so trying the find the balance between baking for fun and for work
What advise would you give to a young entrepreneur like yourself? Would you encourage them to start a business or wait till school is finished?
I’d say go for it! Starting a business at a young age, you experience a lot, and I mean a lot, of bumps in the road, total flops, and some very valuable lessons. Having said that, it’s better to approach people with some sort of formal certification on hand, as it gives you a better standing in their eyes. But there’s no harm in starting early and working your way up.
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