1. Tell us about the couture collection you’re showing- what are you hoping the audience will draw from it?
For La Doux Poison, our AW19 Couture collection, we’ve constructed a melange of western and eastern silhouettes featuring our signature pastels and embellishments, merged with our traditional craftsmanship and innovative techniques. You’ll see French inspired beading and indigenous gota and zardozi unfold on luxurious fabrics such as tulles, silk and chamois to create dreamy confections that remind one of a bygone age. Classic but innovative, this line is quintessential Èlan and one that will leave our audience enticed and inspired.
2. How does it feel to have your first show in NY?
I’m very excited! New York is one of the fashion capitals of the world and the art and culture that encompasses the city is extremely intriguing, thus what better place to showcase a collection like La Doux Poison, that like New York, is so full of life and character.
3. Tell us about the process leading up to the show- how did it all happen?
The process of creating a new collection has always been so exciting for me- Taking inspiration from different eras and cultures, getting inspired by colour palettes; constructing and creating and constantly pushing the boundaries.
For ‘Le Doux Poison’, we revisited Èlan’s primal ethos and have re-presented it in a new and fresh manner, thus taking the elements that we are so well known for and merging it with an array of new and experimental silhouettes and techniques, to create a beautiful line of must have ensembles.
4. What else are you hoping Elan to achieve after this show?
Our goal, with every collection and every show, is to take Èlan to newer more exciting heights and to push the boundaries of fashion and art in Pakistan, as well as internationally.
5. What are you hoping to represent about Pakistani fashion through this opportunity?
Pakistani craft and culture is utterly gorgeous and inspirational and at Èlan, even with our experimental and modern techniques, we always amalgamate elements of our indigenous craft into the pieces as homage to our beautiful country.
The Secret Word: A tête-à-tête With The Brains Behind Jaipur & Co, Mariam Sheikh!
Formally Established in 2015 Jaipur & Co. Jewelry has made a name in the industry at the forefront of design…
The Secret Word!: The Start Up Girl’s Anusheh Hassan Shares All!
Anusheh Hassan made her dream into a reality, when she got accepted to NYU on a full scholarship and attained…
Sadaf Fawad Khan Talks About Her New Bridal Collection Adam And Eve!
With each new collection, Sadaf Fawad Khan has said that the brand has learned more about what the customer wants…
Secret word: Tabesh Khoja In Our Rapid Fire Round!
Tabesh Khoja shared all of his styling tricks as well as his style turn off in our quick and easy…
Secret Word: The Fabulous 5 Year Fashion Journey Of Mohsin Naveed Ranjha
Five years ago, Mohsin Naveed Ranjha took the plunge and decided to join the fashion industry. Having always been inclined…
- Behind the Scenes
- Bollywood Blast
- Colors to keep
- Designer Debut
- Exhibition Hit List
- Gift Guide
- Hair File with the Experts
- Health & Beauty
- In the Spotlight
- Lawn Fever
- Makeup File with the Experts
- Project Runway
- Ready, Set, Shoot!
- Style Notes
- Sunday Fun
- The International Edit
- The Secret Word
- Top Ten Anything
- Travel Diaries
- Trend Alert
- Wedding Wear
- Weekend Obsession
- What's in Her Closet?
- What's in Store
Lawn Fever: Spring Style Done Right- Prebooking For Saira Rizwan’s Luxury Lawn Collection Starts Today!5 months
With the change in weather- the spring/summer months are here and it’s time to change up our everyday look to…
- 1 year
With every lawn collection Crimson & Republic Women’s Wear up the ante when it comes to innovation, creativity and style….