L’Oréal Paris Collaborates With Pakistan’s Renowned Fashion Couturier Shehla Chatoor!
The world’s leading hair color brand, L’Oréal Paris Excellence Crème has collaborated with Pakistan’s renowned fashion couturier Shehla Chatoor under the prestigious ‘Ambassador of Fashion’ platform for the new ‘Excellence Deep Ashy Collection’ and the range created by the maestro herself is nothing short of sheer beauty! Popular for her innovative sense of design and her passion for creating statement haute couture looks- Shehla is the perfect fit for a collaboration like this- one that is all about the celebration of women.
This year’s collection is inspired by the rich shades of L’Oréal Paris Excellence Hair Color. The major influence behind Shehla Chatoor’s upcoming couture pieces, the Excellence Deep Ashy Collection, comprise of three hues- Excellence Crème 4.1 Profound Brown, 5.1 Profound Light Brown and 6.1 Dark Ash Blonde which are cool toned shades with ashy reflects. The Deep Ashy Collection features sophisticated classic colors with intense reflects and shine. Combining the designers skill for creating statement silhouettes with L’Oréal’s range of colors; Shehla’s ensembles featured all our favorite trends including pleating, ruffles, large 3D motifs and cascading hem lines.
Staying true to the signature of our brand which is glamour and luxury; for Shehla Chatoor x Excellence Creme by L’Oréal Paris we took inspiration from excellence creme deep ash colors. The hair color we chose complements Pakistani skin tones. Not only are these colors currently on trend but they are elegant, sophisticated and classic. I kept the color palette subdued yet elegant using ivory and luxe gold speckled tones with brunette and russet accents to reflect rich shades introduced by L’Oréal Paris;Shehla Chatoor
Speaking about the inspiration behind the collection Shehla stated “I created three customized looks uber, luxe and glamorous draped and flowing looks that reflect both my own luxe glam aesthetic and the triad of new shades introduced by L’Oréal Paris Excellence Creme Color in collaboration with Shehla Chatoor.”
A true treat for all fashionistas to witness; scroll down and have a look at the dreamy collection below:
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