Ready, Set, Shoot: Elan Indigene Pret Separates; An Ode to Craft.

Luxury fashion power house Elan is on a roll, having launched a stream of recent fresh collections each encapsulating different design elements from print to handwork that have widened their appeal to the broader base. With a focus on pret and luxe pret the latest in this coveted series is the Elan Indigene capsule that just went live. Bringing together indigenous craft elements such as delicate hints of gota, kingri, block print, lace insets and handmade tassels on to a modern style palette, Indigene boasts not just kurtas but also dupattas and pant separates within an affordable range. The collection is selling fast online and the limited edition designs can be found at their Karachi and Lahore flagship stores. View the campaign below and shop online at https://elan.pk/collections/indigene.