The Pakistani fashion industry continues to develop with each passing year. New designers and new brands are introduced, and everywhere we look, there’s something new that’s always catching the wandering eye. Fashion has encouraged progression and nurtured aspiring designers into what they are now. Brands such as Elan are synonymous with feminine grace and opulent elegance. The captain who has been responsible for steering Elan in the right direction is none other than Khadijah Shah. A woman who is greatly appreciated all over for her loyal dedication and creative genius towards her brand. Khadijah has always been full of surprises, from bringing Elan to where it is now, to opening Pakistan’s first Maison in Karachi, to now launching her second clothing brand, Zaha. A brand created for the girl who wants to be a head turner. A range of clothes for not just the fashionistas and socialites, but for those who are out there everyday trying to change their pieces of the world. We are fortunate to have spoken with Khadijah about what the brand represents and what she hopes will come from this new chapter in her designing career. Scroll down to check out our full interview with the fashion maven herself!
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