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The Secret Word: Ayesha-Somaya Gear Up For Their Lahore Store Launch!
The Secret Word

The Secret Word: Ayesha-Somaya Gear Up For Their Lahore Store Launch!

Ayesha-Somaya is a luxury women’s wear designer label best known for their Prêt-a-Porter, cocktail and smart casual wear. The dynamic duo established their brand in 2008; teaming up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail centric luxury wear and tailoring within their eponymous label. Now expanding their business to the Lahori fashion world- we caught up with the designers to get all the juicy details on their latest endeavor; check out their interview and latest collection below!

What made you want to expand to Lahore? 

The constant request by Lahore clients and we detected a need based on the numerous enquiries about our Lahore presence.

 What would you say the brands signature style is?

We focus on Pret and luxury Pret. Clean structured silhouettes. Wearable and affordable lines which are versatile and trendy.

 Do you think the Lahore audience will respond well to your designs?

We know they will. We have been doing regular exhibits and have taken this step based on excellent feedback.

Are these designs going to be different from what you sell in Karachi?

They will all be the same, Karachi, Lahore & on our online store.

 How do you think you have evolved as designers from when you first started to now?

We have understood the gap in the market for ready to wear which is not lawn or print based. Affordable Pret which is top notch quality and ranges from classic to contemporary.

 Are you thinking of branching out into other cities in Pakistan along with Lahore in the near future? 

Absolutely. Since it’s our 10th Anniversary this month, we do plan to expand our work to other cities of Pakistan.

 Where will your Lahore store be located?

It’s located right next to Aylanto, Gulberg in the heart of Lahore.

 What can we expect to see from Ayesha Somaya this summer?

Extensive Pret volumes! A huge catalog is in process. Basics, Luxury Pret and Separates, everything off the rack.

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