Amir Adnan switch it up this season with their latest campaign aptly named ‘When In Karachi’ starring Zahid Ahmed and Sabrina Furqan- two souls who meet in a bustling city and truly come to realize and love the fact that Karachi definitely never sleeps. Based on the brands Spring 2018 collection ‘Dawn’ the campaign encapsulates the essence of the new season perfectly.
Ensembles dyed in shades of the freshest hues including tones of ivory, sky blue, sandy tans and plum purples are brought to life with the use of trendy silhouettes ranging from loose over sized kurtas, rounded hem lines and structured cuffs rendering these looks a top spot on our hit list! Amir Adnan define each piece with their signature style by layering different breathable; Karachi climate friendly pieces together creating one wholesome look that can easily be adjusted to whether you’re running errands during the day or heading out to a casual soiree in the evening.
Synonymous with the collection Amir Adnan’s brand motto comes to life in their current campaign focusing on the idea that fashion exists within yourself, and in order to find yourself you must travel. The concept being highlighted that you do not need to go far from home to travel, instead you just have to change your perspective a little. So ladies and gentlemen- this season choose the path not chosen; try something new and be a little different! Have a look at the complete video: http://bit.ly/2BybtRE
