Ready, set, shoot!: Generation’s Winter Festive’17 Campaign ‘Shahnaz ki Shaadi’

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Generation has seriously taken a huge step with their latest campaign ‘Shahnaz ki Shaadi’- empowering middle aged women to happily marry without the fear of being judged. Kudos to generation for breaking barriers and having done it beautifully! The shoot features the bride ‘Shahnaz’, her daughter, nieces, family and friends at the nikkah ceremony. Each image exudes love and genuine happiness and it goes without saying that the outfits take on character perfectly!

The colour palette encompasses warm hues with pops of bright colours including yellows, oranges and hues of pink- all well coordinated, creating a good visual balance! Soft, classic silhouettes are enhanced with delicate prints and embroideries, using the finest materials. Rich velvets, raw silk, metallic lame and hints of sequins add subtle glamour to the otherwise simple  aesthetic. Shahnaz’s yellow textured dupatta is our favorite with its gold fringe finishing- traditional with a modern touch! So ladies with the festive season in full swing you have yet another go-to brand and this range is ideal with its timeless appeal. Check out the powerful campaign below and start shopping the lovely clothes now in stores.

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View the GENERATION PROFILE.

Photography: Zeeshan Abid

Make up: Natasha Saigol

Jewellery: Shafaq Habib

Styling: Harris Masood. 

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