Ready, set, shoot: Generation’s concept line ‘Hydration’

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Generations creative concepts know no boundaries and have certainly caught our attention for their complete, primed up looks! We are especially excited for their new concept line ‘Hydration’ which releases tomorrow the 13th of May. We’re expecting to see   aqua inspired prints, a mix of chic and traditional silhouettes and pleating- to create a wave-like, flowy aesthetic! Shalwars, bell sleeves and peplums make for on point volumised pairs to the trendy separates/outfits.

The shoot oozes a light, cool airy feel perfectly inviting for the sizzling hot summers. A certain translucense in the fabrics render the collection a highly breathable and comforting quality! Check out teasers of the range below and get ready to shop it in stores and online tomorrow!

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