What’s In Store: Generation Spring/Summer’17 Collection!

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A household name in Pakistan, Generation has always been everyone’s favorite ready to wear brand. Since it’s birth in 1983 their philosophy has remained consistent- to celebrate tradition with a distinct undertone of modernism and a great sense of individuality. Set to launch their much coveted Spring/Summer’17 collection; we couldn’t be more excited to see a wide array of silhouettes consisting of jump suits, short tops, long kaftans, flares and ruffles paired with earthy hues of deep greens, mustard yellows and midnight blues. Bringing life to each ensemble are a combination of rustic florals, geometric patterns with oriental and animal motifs rendering this unique line of women’s wear a total hit in our eyes! An ode to traditional comfort wear- bringing in chintz like flowers and ethnic hand embroideries we’ve fallen for their flower printed wrap paired with a crisp white top making this outfit our go to look for creating casual chic vibes! Kaftan’s are all the rage this season and we’re crushing on Generations take on the easy breezy look with flowing sleeves and lush shades of burnt orange and purple embedded on a navy blue base. Taking fusion wear to the next level check out their printed jumpsuit combined with gharara pants for a true statement look! Have a look at some of their fabulous boho chic ensembles below- available in stores and online at www.generation.com.pk from March 4th!

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