INTERVIEWS: Alyzeh Rahim Shirazi and Sania Hasnain give us the inside scoop on the upcoming Bridal Expo by The Exhibitt!
We got in touch with the brains behind the upcoming Bridal Expo in Lahore to get the scoop on what to expect at the grand bridal event! The Exhibitt brings to Lahore the first ever premium Bridal Expo to Lahore on the 5th of November 2016 presented by Dolce Vita Home, the creators reveal the extensive list of participating designers and brands! The Bridal Expo is being held at the Park Lane Marquee, Ghalib Road, Opposite Habitt Store, off M.M. Alam Road from 12 PM to 9 PM.
Tell us about this debut venture and what all it will offer its visitors?
Alyzeh : From printing, packaging, event planning, photographers, videographers, caterers, bakers, salons, bridal and pret designers, furniture brands to jewellery. It’s basically a one stop shop, the idea is to make shopping for your wedding easy and accessible.
Sania : Dolce Vita presents The Bridal Expo organised by The Exhibit will be a one stop shop for all brides and grooms along with their families. Top designer clothing, home interiors, event planners, printers, caterers, salons, cosmetic companies and more will be present.
How did the idea of a bridal expo surface from your previous multi- designer concept exhibitions?
Alyzeh :We wanted to do something slightly different but very relevant to the market, keeping in mind its wedding season all year round in Pakistan now and there is so much demand for everything wedding related and sometimes it’s difficult to get appointments with all the top designers. Hence, the idea of the bridal expo came about and we’re very excited to present it to everyone on Saturday, 5th November, 2016.
Sania : When people are preparing for weddings, they always want to save time. The Bridal Expo will offer them everything they are interested in under one roof, which will make it easier for them to prepare for their wedding.
How do you think the expo will benefit consumers and what are the larger positive implications of the event?
Alyzeh : Not everyone has access to the best of the best in the industry, this platform will give access to everyone. Not only that but a lot of brands are offering incredible bridal packages which can be very useful! there is also a huge demand that comes from people who come from overseas and actually have no clue where to start shopping, in the future once we establish this platform people from overseas will find it extremely useful. Similarly, it’s a fantastic platform for big and smaller brands, it’s a chance to get acquainted with a new audience and expand your consumer base. Our footfall at a regular exhibit generally exceeds 10,000 during the span of the day and we are expecting that to be but a small number for the bridal expo.
Sania : As I said, all the products and services consumers want to know about or buy will be available here. They don’t have to make appointments and run around from one place to another. It’s a great platform for businesses as well, since this is consumer friendly model, therefore, footfall is immense. Not just from Lahore, but all over Pakistan.
Tell us how the final list of participant designers and brands was selected and approved, what were the primary criteria for participation?
Alyzeh : It has to be relevant to a wedding, so based on that we wanted a variety of designers from each category, something to cater to everyone’s taste.
Sania : We want to showcase the best quality services and products to visitors at the expo.
Will the expo include any fun master classes with reference to the theme?
Alyzeh : We will be having live make up demos and a fashion presentation between 4-5. Were really excited about that.
Sania : Yes, there will be lots of makeovers by salons and interactive fun segments.
How will the event differ and add to the usual fashion weeks?
Alyzeh : It’s not at all like a fashion week, it takes the collection showcases at fashion week and makes it accessible to the public, so they can interact with the brand, get information and potentially take appointments. It’s not a platform to just showcase, it’s a platform for interaction between the consumer and over 50 different bridal related brands.
Sania : Well, this is an expo and not a fashion week. It is not limited to clothing only. It has everything a bride or groom requires before and after a wedding. Clothing is also not just bridal, we have semiformal and Pret wear as well.
What is the most difficult aspect of organizing such an event?
Alyzeh :It’s an event at an extremely large scale. Therefore it requires a lot of work, everything has to be perfect, we’re working with an amazing event planner; sundas mustafa of whimsical parties, we have the best PR agency on board: Lotus and we have amazing brands participating, our title sponsors are Dolce Vita Home who will be showcasing their amazing furniture as well, we’ve been working with their team for a while and it’s always a pleasure, they are very helpful and go out of their way to assist us, building these working relationships are very important to us. Ultimately it comes down to team work and if you have a good team it only makes life easier.
Sania : Trying our best to make it as perfect as we can
What is the future for the bridal expo?
Alyzeh : We plan on having one in every major city in Pakistan at least once a year! It will be bigger and better everytime inshaAllAh.
Sania : Bigger and better and lot’s more InshaAllah!
What will be the fun features of the event?
Alyzeh :As mentioned earlier a lot of interaction, a lot to see and a lot to pick from. It will be very easy to navigate through, there’s a fun fashion presentation planned showcasing bridal looks from; kamiar rokni, Hsy, Sania maskatiya and rema shehrbano. There’s a huge tea house featuring cosa nostra with some amazing bridal catering packages. The ambiance will be great. The decor will also be divine.
Sania : Everything will be fun!
Tell us about your personal picks for bridal trends and go-to designers this season?
Alyzeh: I always feel less is more for a bride and I’m loving the more traditional looks as of late. In terms of designers, we can’t really pick; all of our 50 vendors have something amazing to offer.
Sania : Be confident, comfortable and happy in what u wear!
Lastly, what is your personal favorite part of the bridal expo?
Alyzeh : The experience a consumer will have! It’s all based around that.
Sania : Introducing the first ever bridal expo to Pakistan
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