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Behind the Scenes: HOBO by HUB Spring/Summer ’16 Campaign Feat Zoe Viccaji
Behind the Scenes

Behind the Scenes: HOBO by HUB Spring/Summer ’16 Campaign Feat Zoe Viccaji

HOBO by HUB’s new spring/summer 16 campaign makes a bold fashion statement. The usage of bright and vibrant colours modelled by the symmetrically beautiful singing sensation Zoe Viccaji conveys a sense of individuality and projects her strong personality. For example we love the shot of Zoe in an all black attire in a staple leather jacket and ripped jeans with a pair of comfortable and colorful wedge sandals that immediately exudes her powerful rock chic persona. The wedges add that fun pop of color to her rockstar aura. A natural on camera, she carries the clothes and bags with ease and poise. The bright-colored Graffiti backdrop by Neil Uchong adds that unique chaotic and youthful vibrant framework to the campaign.

Zoe looks ready to take on the city with confidence and style sporting her on point HOBO accessories. The spring/summer collection includes a range of shoes including oxfords, heels, moccasins and flats along with playful and wearable handbags. Their wide selection of accessories leaves one spoilt for choice with a suitable accessory to style any occasion. The new season’s greatest strength lies in its range of colour and shape allowing for versatility of style and function for all. The designs are simple and trendy yet pack a statement punch, emanating a fresh and energetic vibe, and signalling a sharp transition from the subtle hues of winter to the bold vibrancy of spring. Watch the behind the scenes video and pics below and stay tuned for the full campaign coming soon!









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