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Ready, Set, Shoot: Icon Pre-Fall 2015 Campaign Feat Hira Tareen
Ready, Set, Shoot!

Ready, Set, Shoot: Icon Pre-Fall 2015 Campaign Feat Hira Tareen

Completely minimalist, urban and effortless just like its trademark, Icon’s latest lookbook featuring Hira Tareen- the iconic woman behind the label itself is a true depiction of the brands innate philosophy. Presented in simple and classic hand picked fabrics that are suitable for our climate, this line is all about an understated representation of a chic, off-beat and laidback sense of style as represented by the gorgeous model/actress turned entrepreneur.

Simple button down cottons, convertible print dresses that also open in the front to work over trousers, and soft denim tunics are the easy-to-wear mainstay of the line. More importantly the price points which are especially more suited to Pakistan’s market make it all the more tempting to drop by the Icon studio in Karachi and grab a few year round looks! View the Pre-Fall’15 campaign below!










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