Ready, Set, Shoot: Coco by Zara Shahjahan ‘Painted Love’ Summer Pret Campaign!
The word we would probably use to describe the mood at the new Coco by Zara Shahjahan summer pret campaign is pure ‘elation’. Riding high on the current blazing paint splash trend, the nature is fitting with the label’s integral mantra of glee and optimism flowing from life to your individual style. Popping happy digital prints centred around the paint theme show real smarts in the way the bottoms of color pencils are magnified on to fabric or in the image of colors trickling downwards toward the paint brush borders. It’s playful but clever and we can see every young girl/woman wanting to get their hands on them. Rounded cuts on short hemlines and polka dot zigzag patterns add the finishing zany touch.
If there’s one photographer/styling team that knows how to nail the mood of a collection through a camera lens its Nadir and Maha. With Cybil looking sleek and polished in makeup by Natasha and hair by Omayr Waqar, take a look at ‘Painted Love’ – “For dreamers, for lovers, for barefoot explorers, for late night chocolate eaters, for those who believe in love and themselves.” – Zara Shahjahan.
Shop online at http://coco.zarashahjahan.com/ or their outlets in Karachi at Main Khe Shujjat, Phase VI, DHA and Gulberg Galleria in Lahore.
Credits: Photography: Nadir Feroz Khan | Styling Maha Burney | Make-up Natasha | Hair By Omayr Waqar | Model Cybil Chowdry
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