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Designer Debut: Behind the Scenes at PURE By Ayesha Farook Hashwani!
Designer Debut

Designer Debut: Behind the Scenes at PURE By Ayesha Farook Hashwani!

The AFH design house is one step closer to launching their eagerly anticipated new in-house pret casuals line – PURE! Earlier we brought you a first look at the prints for the debut edition of PURE ready-to-wear arriving in store from June, as the label preps for the inaugural collection to be exhibited in Lahore on 6th June, we take you behind the scenes at the shoot for a more in depth look at what to expect. An exclusive range of original statement prints on cottons with light embroideries, and signature AFH relaxed feminine cuts define the label. The prints follow no set rules, emerging as imaginative abstract patterns standing out from run of the mill conventional florals to take on a more experimental fun  direction. Trendier cuts involve kimono and cape tunics alongside kurtas. See for yourself as PURE hits Karachi and Lahore this June!

Coming soon to http://www.afhashwani.com/ and the flagship store at Dolmen Mall, Clifton, Karachi.

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