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Ready, Set, Shoot: Ayesha Farook Hashwani for Kamal Lawn S/S’15 Catalogue!
Ready, Set, Shoot!

Ready, Set, Shoot: Ayesha Farook Hashwani for Kamal Lawn S/S’15 Catalogue!

After viewing the AFH for Kamal Lawn S/S’15 campaign shoot below, you will wonder why Ayesha waited so long to enter the whirlwind world of lawn and we for one are especially glad that it was the designer textile house of So Kamal by Erum Ahmed that made it possible because the match is sheer genius. The print play exudes bold aesthetics but with sophistication and class above all. At this point in time where lawn designers are being pushed to the edge to create prints that are original and not done to death, Ayesha makes it look effortless. We suppose that’s the advantage of doing something for the very first time, the energy is unmatched!

Within the powerful play of wild colors merging into one and other and statement streaks of modern prints enhanced with the signature AFH full length paisley embroidered motifs, the cuts and silhouettes are also impressively contemporary. With this catalogue shoot that collaborates on the foresight of both So Kamal and AFH design philosophies, we can expect to see a refreshing change in how audiences will tailor their lawns this season.  A wonderfully urban cosmopolitan take on lawn and given the trusted breathable premium fabric quality of So Kamal textiles, the combination promises to be one of the most successful designer lawn collaborations of the year.

Take a look at all the designs that will be available at So Kamal stores and leading retails nationwide from 11th March!

Visit the So Kamal Profile for store locations.

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