Exhibition Hit List: Tena Durrani Eid Fall’14 Collection Shoot & BTS!
When we hear ‘Tena Durrani’ we immediately think dreamy romance, poetic references, and fairytale formals even before seeing the actual collection at hand. Such is the strength of the signature the brand has established for itself. Therefore its no surprise that their latest Eid shoot directed by Ayaz Anis and conceptualized and styled by the keen vision of Fatima Zara Mallick has all the same evocative sentiments. Shot at the Cafe Flo restaurant with elegant French windows and flowers, the collection draws on rich florals and passionate colors softened with pearly laces and intricate thread works.
A designer who principally steers clear of short term trends, the silhouettes are simple and classic allowing them to be carried forward season after season. Tena opts for some bold color arrangements pairing bright red with sky blue and pulling it off without a hitch but for the most part the palette varies from subtle and delicate pastels to gold screen prints on deep rich hues. The label is most loved for its brightly color filled handwork embroideries that are abundantly present in this Eid capsule as well.
The collection will be exhibited at the Tena Durrani studio till 1st October for orders and sale.
Raana Fawad Kkhan, Ayaz Anis, and Tena Durrani
Pretty in Pink
Tena Durrani Studio: 9-C, Khe Rahat near SKBZ College, Phase VI, DHA, Karachi
Photography and Art Direction: Ayaz Anis | Concept and Styling: Fatima Zara Mallick | Hair and Makeup: Raana Khan | Model: Abeer Rizvi | BTS Photos: Sufyan Ali Khan | Set and Props : Tahir Shamim at Parfaire
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