Weekend Obsession: Gul Ahmed Digital Print Ready-to-Wear Fall’14

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Gul Ahmed’s foray into ready-to-wear stitched clothing  has surpassed all expectations and with each collection their identity as a high street pret wear label has only gotten stronger. For Fall season the textile giant reveals a new digital printed stitched lawn series that is smart and well put together without the awkward and forced extraneous accents often found in textile brands that turn to pret. Simple straight cuts and architectural prints for the woman on the go make up the new format while a particularly attractive feature is the use of contrast print borders and finishing on solids. The combination of Gul Ahmed’s unbeatable fabric quality coupled with a strong contemporary aesthetic now gives it the tools to battle it out on the highly competitive commercial lawn pret field. Take a look at the new collective coming to all Gul Ahmed Ideas stores from 20th September.

Visit the Gul Ahmed Profile to view collections and store locations.

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