Weekend Obsession: We’ve Got Designs on Daaman!


A seasoned designer/entrepreneur like Maliha Chaudhry knows just how to take an outfit from the runway to the racks in store! Daaman’s latest FPW6 collection has been a hot seller from the go because the designer understands both the creative edginess needed for the ramp and translating the original design elements into commercially viable high street fashion. A true example of fast fashion, Daaman offers versions of their S/S’14 FPW collection plus a bunch of new spring pret styles for the season.

Daaman took the plunge into print quite a few seasons ago and since then the high street retail has become more versatile offering a mix of unpretentious modern cuts in a solid palette to motifs and patterns inspired by nature with a dollop of spirited playfulness. Crushed peasant tunics, twisted helms, wrap knotted tops, and front open cuts define some of the more fashion forward pieces while pretty screen printed kurtas and embroideries depict a more eastern touch. Take a look at some of our favourites from the Daaman racks!

View more Daaman collections on their profile and visit their E-Store for home deliveries!

One Response to “Weekend Obsession: We’ve Got Designs on Daaman!”

April 08, 2014

Its very nice tO see all stuff ……

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