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What’s in Store?: Zara Shahjahan Brings ‘True Love’ to Labels + Aaminah Sheikh for ‘You Matter’ & Designer Scarves!
What's in Store

What’s in Store?: Zara Shahjahan Brings ‘True Love’ to Labels + Aaminah Sheikh for ‘You Matter’ & Designer Scarves!

Viewing a bridal collection on a runway and physically feeling and studying the quality of the intricacies involved in each piece up close brings in a whole new level of appreciation or lack thereof for the creator. While until now it was only Lahore that could benefit from the material realities of Zara Shahjahan’s luxe bridals, the efforts of Zahir Rahimtoola and the team at Labels changed that fact by bringing the designer and her entire PLBW2013 runway collection to Karachi. After spending an entire day in orders and previews, we met a very happy Zara at Labels the same evening and had the chance to examine the splendid floral printed lehngas and magnificent heavily embellished net ghaghra cholis up close.

 Zara Shahjahan True Love’ Collection

The warm and wonderfully talented Zara Shahjahan

The event was a wonderful intimate gathering with models floating around in the spacious upper level at Labels and Zara talking about the different elements. When we told her her that the floral printed lehgnas were a genius idea she said she has been quite anxious about the response as they were a bit experimental but people had really appreciated the young refreshing off beat pieces.  Zara’s collections have always drawn out out a highly discerning audience with an eye for quality and Karachi was thrilled to have her creations available for a private viewing.

Stylist Maha Burney looking chic as ever in a fuchsia DVF clutch and Vince Camuto accessories with Zara Shahjahan and Zahir Rahimtoola

Aaminah Sheikh models a lovely subtle pink Nida Azwer sari with silver embellishments to support the Breast Cancer Awareness initiative ‘You Matter’

Apart from her bridals, Zara also brought in her ready-to-wear pret collection inspired by ‘True Love’ featuring silk floral prints with a translucent chiffon overlay and understated sequin detailing. With printed floral pants and short clean cut tunics this is a very youthful collection bursting with feminine elements. The collection is available exclusively at Labels Karachi.

Sherezad Rahimtoola wears an elegant lace kurta by Sanam Chaudhri with her Mom

Alyzeh Rahim Shirazi of Labels wearing a trendy Mina Hasan print in neon pink

Maha Burney and Zara Shahjahan

Zara Shahjahan pret wear at Labels

The stunning actress/model Aaminah Sheikh graced the event wearing a beautiful Nida Azwer sari as the official ambassador for Shaukat Khanum Hospital Breast Cancer Awareness, part of the ‘You Matter’ campaign introducing a smart phone app to spread information to women about early detection. Labels and Ensemble Karachi are exclusively carrying a limited edition range of designer scarves especially created by designers Sania Maskatiya, Zara Shahjahan, Nida Azwer, and Daaman to raise funds for Breast Cancer. At Rs 3,000 a piece grab one or more of these very trendy pieces available in store and help spread the good word.

‘You Matter’ scarves in store by Zara Shahjahan, Sania Maskatiya, Nida Azwer, Daaman

Limited edition Breast Cancer Awareness printed scarf by Sania Maskatiya

A pink peacock motif scarf by Nida Azwer

A brush stroke scarf by Daaman

Zara Shahjahan wearing her polka dot design scarf

To view the complete bridal and pret collections of Zara Shahjahan visit her Profile Page.

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